Marketing Manager

6 days ago

Mumbai, India Therapy Cocktail Bar Full time

Therapy isn’t just a bar — it’s a hangout. With arcade games, gamified tables, quirky cocktails, all-day 1+1 offers on weekdays, and karaoke Sundays, we’re redefining how young India spends its evenings. We’ve built Therapy to be a playful, interactive space where people come to celebrate, cope, or just be. Now, we’re looking for a Marketing Manager to fuel the next stage of growth as we expand across Mumbai.Role OverviewThe Marketing Manager will be the custodian of Therapy’s brand presence both online and offline. From social media strategy to on-ground campaigns and collaterals, you’ll be responsible for driving visibility, engagement, and footfall. This role will also involve building and mentoring a small team to scale Therapy’s marketing efforts.Key ResponsibilitiesSocial Media & Digital- Own Therapy’s voice across Instagram, WhatsApp, YouTube, and emerging platforms.- Build and manage monthly content calendars with a balance of reels, memes, interactive stories, and vibe-setting posts.- Strategize and run paid ad campaigns (Meta, Google) with measurable ROI.- Ensure consistency of brand voice across digital assets.Team Leadership- Build, lead, and mentor a small marketing team (social media execs, designers, interns).- Delegate tasks effectively while keeping oversight on execution.- Foster a creative, fun, and high-performance culture within the team.Online & Offline Collaterals- Oversee creation of digital collaterals: social media creatives, ads, newsletters, WhatsApp creatives, influencer kits.- Manage offline collaterals: posters, tent cards, table games, menus, event branding, and in-outlet branding materials.- Work with design partners to ensure collaterals are fresh, on-brand, and campaign-ready.Community, PR & Events- Manage collaborations with influencers, bloggers, and PR to amplify reach.- Execute loyalty and WhatsApp campaigns to keep customers engaged.- Plan and promote weekly/monthly events and on-ground activations that boost weekday and afternoon sales.- Partner with breweries and F&B brands for co-branded campaigns.Brand Building & Growth- Ensure Therapy’s playful and Gen Z-focused tone is consistent across all communication.- Spot and leverage cultural/seasonal moments to stay top-of-mind.- Research competitor strategies and identify opportunities for differentiation.Data & Reporting- Track loyalty redemptions, campaign effectiveness, and social media analytics.- Share insights and strategic recommendations with the leadership team.- Optimize campaigns based on performance metrics.What We're Looking For- 3 years of experience in digital & offline marketing (F&B/hospitality preferred).- Proven experience handling social media strategy and execution end-to-end.- Strong leadership skills with the ability to build and manage a team.- Proficiency in Meta Ads, Google Ads, and analytics.- Eye for design and creative storytelling.- Network with PR, influencers, and F&B industry contacts is a plus.Why Join Therapy- Lead marketing for one of Mumbai’s most exciting nightlife & café-bar brands.- Build and mentor your own team from scratch.- Be part of a fast-scaling brand with multiple outlets coming up.If you’re interested in this opportunity and believe you’d be a great fit, please send us your portfolio on , we look forward to reviewing your work.

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