Marketing Data Analyst

2 days ago


India The House of Abhinandan Lodha Full time
We are seeking a detail-oriented Marketing Data Analyst to join our team in Mumbai. The role requires strong analytical skills to interpret marketing data, derive insights, and support data-driven decision-making for business growth. The ideal candidate will collaborate with the marketing and product teams to measure performance, optimize campaigns, and identify opportunities to enhance ROI.

Collect, analyze, and interpret data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).

Build dashboards and reports to track KPIs, campaign performance, and customer behavior.

Identify trends, patterns, and insights to support marketing strategy and decision-making.

Work closely with marketing, sales, and product teams to align data insights with business objectives.

Optimize campaign performance through continuous monitoring and data-backed recommendations.

Ensure data accuracy, hygiene, and compliance with organizational standards.

Stay updated on analytical tools, marketing technology, and industry best practices.

Bachelor's degree in engineering, Technology, Statistics, Mathematics or a related field

Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment.

Strong knowledge of data analysis tools such as SQL, Python, R, or Excel.

Proficiency in visualization tools such as Power BI, Tableau, or Google Data Studio.

Familiarity with marketing platforms like Google Analytics, Google Ads, Meta Ads, HubSpot, or CRM systems.

Excellent problem-solving, analytical thinking, and storytelling skills with data.
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