Marketing Data Scientist
4 days ago
This is a full-time, remote position for a Data Scientist. They will be responsible for the analysis, and interpretation of marketing and sales data to support incrementality testing. Daily tasks include running models to perform market selection & design incrementality tests, analyzing test result data using statistical models and methods, creating data visualizations and collaborating with other departments to support data-driven recommendations for clients. The Data Scientist will also be responsible for communicating findings and insights to stakeholders.
As a data scientist, work with other team members to actively deliver Geo test outputs for clients
Perform exploratory data analysis using spreadsheets or Excel to understand data
Use results of a test or analysis to arrive at attributed conversions & multipliers
Work with larger datasets, perform data manipulation & pre-processing
Work with stakeholders to gather the data required for building models
Conduct ad-hoc analyses to support client requirements
Bachelors in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics.
~2+ years of experience in data science or advanced analytics.
~ Advanced knowledge of statistical concepts like hypothesis testing , regression & time series analysis
~ Proficiency in programming and query languages like Python, R and SQL.
~ Proficiency in data manipulation and preprocessing
~ Strong MS Excel, Google sheets skills
~ Ability to communicate complex technical concepts to non-technical stakeholders
~ Ability to tell compelling stories with data
~ Experience using PowerPoint or Google slides to present findings
Experience with Incrementality testing
Experience with Spike Attribution
Experience with MMM
Knowledge of digital marketing strategies and tactics
Familiarity with marketing technology platforms and data sources
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