Consultant, Salesforce Testing

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About Us: VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. Marketing Technology Solution Consultant We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth. Solution Design & Implementation: Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions Conduct platform assessments and recommend optimal marketing technology stacks Create technical documentation, solution architecture diagrams, and implementation roadmaps Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein) Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript Build automations and data management using SQL. Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL Design data integration strategies ensuring seamless data flow across marketing technology stack Build and manage audience segments, data extensions, and customer profiles Analyze campaign performance metrics and provide actionable optimization insights Conduct A/B testing strategies to improve engagement rates and ROI Serve as primary technical point of contact for marketing technology initiatives Experience: ~4-5 years in marketing technology consulting or solution implementation ~ Strong hands-on experience with Salesforce Marketing Cloud ~ Experience in marketing automation strategy and multi-channel campaign orchestration Proficiency in JavaScript, HTML, CSS and web development concepts Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL Strong understanding of API integrations and data management Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM) Strong communication skills for technical and non-technical audiences Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)

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