Social Media Manager

5 days ago

Bhubaneshwar, Odisha, India Pancham Studios Private Limited Full time

Location:  Bhubaneswar (On-site)Department:  Digital & StrategyReporting To:  Brand Strategy Head / DirectorExperience:  2–5 YearsRole Objective To build, manage, and scale the digital presence of clients and in-house brands through strategic content planning, execution, performance analysis, and community engagement across platforms like Instagram, LinkedIn, Facebook, and YouTube.Key Responsibilities Develop and execute monthly content calendars for multiple brands (across industries)Coordinate with design, copywriting, and video teams for seamless post deliveriesStrategize for engagement, reach, and growth on each platformWrite post briefs and captions when needed; guide creative direction for reels and storiesMonitor brand voice, audience sentiment, and competitive trendsHandle influencer outreach and collaboration planning (especially for Personal Branding clients)Run and manage paid promotions across Meta, LinkedIn, and YouTubePresent performance reports using insights from Meta Suite, LinkedIn Analytics, etc.Plan & coordinate live campaigns, brand launches, and event coverageQualifications & Requirements Bachelor's degree in Marketing, Communications, Journalism or equivalentProven track record of managing multiple brand handlesStrong understanding of content trends, platform algorithms, and audience behaviorAbility to think creatively and analyticallyFluency with scheduling tools (Meta Suite, Later, Buffer), and analytics dashboardsExcellent time management and multi-tasking abilityBonus Skills Influencer management experiencePersonal branding and community building backgroundCanva/CapCut/Instagram editing proficiencyFluent in Odia, Hindi, and English for localized campaigns

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