Associate Content Creative

3 days ago


India PW (PhysicsWallah) Full time
Location: Ludhiana (Local Candidates Preferred)

Position Overview:

We are seeking a Regional Social Media Manager for Ludhiana to drive growth and engagement across school fan pages. The role demands expertise in short-form video creation, social media campaigns, and platform optimization. Success will be measured by 15% MoM follower growth, 10%+ engagement rates, and consistent daily content output.

Key Responsibilities :

Content Production (60%)

Create 5 high-quality videos weekly (Reels/Shorts, testimonials, event highlights).

Publish daily shorts across YouTube & social media.

Design 5+ static posts weekly (graphics, carousels, stories).

Update weekly Google My Business posts.

Growth & Engagement (25%)

Deliver 15% MoM follower growth & 10%+ engagement rates.

Share weekly updates (photos, events, announcements).

Drive 6+ Google reviews/month per location.

Campaigns & Initiatives (15%)

Execute 1+ localized digital campaign/month.

Train students to create content via Social Media Clubs.

Track and report KPIs with actionable insights.

Performance Metrics (KPIs)

~5 videos/week | Daily shorts | 5+ static posts/week

~15% follower growth (MoM) | 10%+ engagement rate

~6+ Google reviews/location/month

Skills & Qualifications

~ Graduate (Marketing, Mass Comm., or related field preferred).

~2+ years in social media marketing with focus on short-form video.

~ Hands-on with Canva, CapCut, Premiere Pro (or similar).

~ Proven track record in achieving 15%+ MoM
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