Controller

Job Title: Controller Company: Granimals
Experience Level: 3 to 5 years of experience
Location: Remote
Job Type: Full-time
About Granimals:
Granimals is a one-stop solution freeing people from pain and limitations and helping them achieve
their dream outcomes via online injury rehabilitation, specialised sports performance, and strength &
conditioning focused training.
In our less than 3 years of operations we have impacted the lives of ~9000+ global customers in 45+
countries and 5 continents. We have bold ambitions to become the largest mindset-led injury
rehabilitation organisation in the world By 2028.
Bootstrapped, founded and led by three childhood friends and ex-professional athletes– Aameen,
Sidharth, and Rochan, Granimals have a team of experienced physiotherapists, trainers and coaches,
that provide customised online programs tailored to each individual's needs.
Job Overview:
The Senior Controller at Granimals will play a crucial role in aligning sales strategies with the
company's long-term business goals, driving financial performance, and optimizing revenue and
profitability. This position requires a strategic thinker with strong financial acumen, excellent
analytical skills, and a proven track record in sales operations and financial reporting. The ideal
candidate will have 4 to 7 years of experience in a similar role.
Responsibilities:
● Strategic Alignment:
○ Corporate Strategy Integration: Ensure sales strategies align with the company's
long-term business goals and corporate development plans.
○ Support for Strategic Initiatives: Collaborate with corporate development teams to
identify sales opportunities that drive strategic initiatives such as mergers,
acquisitions, and market expansion.
● Financial Reporting and Analysis:
○ Sales Performance Metrics: Develop and maintain financial models and KPIs to track
sales performance and profitability.
○ Trend and Variance Analysis: Analyze sales data to identify trends, variances, and
opportunities for improvement.
○ Strategic Reporting: Prepare detailed financial reports and presentations for senior
management, providing insights on sales performance and its impact on strategic
initiatives.
● Sales Process Improvement:
○ Efficiency Enhancement: Streamline sales processes and workflows to improve
efficiency and effectiveness.
○ Best Practices Implementation: Implement best practices for sales operations,
including CRM usage, sales reporting, and territory management.
○ Process Standardization: Ensure standardized processes and tools across sales
teams to maintain consistency and accuracy.
● Sales Forecasting and Budgeting:
○ Accurate Forecasting: Collaborate with sales leadership to create accurate sales
forecasts that align with corporate financial plans.
○ Budget Management: Oversee the budgeting process for sales operations, ensuring
efficient resource allocation and alignment with strategic financial objectives.
○ Variance Reporting: Monitor financial performance against budgets and forecasts,
reporting variances and recommending corrective actions.
● Revenue and Profit Optimization:
○ Strategic Pricing and Tariff Development:
■ Develop and implement pricing strategies and tariff structures for energy
products and services that maximize revenue and profitability while
remaining competitive in the market.
■ Analyze market demand, competitor pricing, and cost structures to adjust
pricing models dynamically, ensuring optimal profit margins.
■ Collaborate with cross-functional teams to design innovative pricing models
that capture value from new energy solutions, including renewable energy
sources, storage systems, and energy trading.
○ Market Segmentation and Targeting:
■ Conduct detailed market segmentation to identify high-value customer
segments and tailor product offerings to meet their specific needs.
■ Utilize advanced analytics to understand customer behaviors, preferences,
and consumption patterns, informing targeted sales and marketing
strategies.
■ Develop and execute targeted campaigns and promotions aimed at
increasing market penetration and capturing new revenue streams within
identified segments.
○ Operational Efficiency and Cost Management:
■ Implement process improvements and operational efficiencies to reduce
costs and enhance the profitability of energy trading and service delivery.
■ Perform regular cost-benefit analyses to identify and eliminate inefficiencies,
ensuring the company operates at optimal cost levels.
■ Collaborate with procurement, operations, and technology teams to negotiate
favorable terms with suppliers and leverage technology to streamline
operations, reducing overhead and variable costs.
○ Product and Service Innovation:
■ Drive the development and launch of new energy products and services that
meet emerging market needs and capitalize on technological advancements.
■ Conduct feasibility studies and financial analyses to assess the profitability
and market potential of new product ideas.
■ Cross-functional collaboration to bring innovative energy solutions to market,
ensuring they are commercially viable and aligned with customer demands,
thereby enhancing revenue growth and profit margins.
● Market and Competitive Analysis:
○ Comprehensive Market Research: Conduct thorough market research to understand
industry trends, customer needs, and competitive positioning.
○ Strategic Insights: Provide market insights to inform corporate development and
business strategy, including market entry, product development, and competitive
differentiation.
○ Risk and Opportunity Assessment: Evaluate the financial impact of external factors
such as economic shifts, regulatory changes, and technological advancements on
sales and corporate strategies.
● Stakeholder Collaboration:
○ Cross-Functional Coordination: Collaborate with other departments, such as legal,
operations, finance, and marketing, to align sales strategies with corporate objectives.
○ Clear Communication: Communicate financial metrics and project statuses to senior
management and external stakeholders, ensuring transparency and alignment.
○ Stakeholder Engagement: Prepare clear and informative reports and presentations for
both internal and external audiences.
● Risk Management:
○ Risk Identification: Identify financial risks associated with sales operations and
strategic initiatives.
○ Mitigation Strategies: Develop and implement risk mitigation strategies to protect the
company’s financial interests.
○ Policy Compliance: Ensure sales practices comply with regulatory standards and
internal policies.
● Performance Monitoring and Improvement:
○ KPI Development: Develop and track key performance indicators (KPIs) to measure
the success of sales strategies and initiatives.
○ Continuous Improvement: Implement feedback loops and continuous improvement
processes to enhance sales performance and strategic alignment.
○ Training and Development: Develop and implement sales training programs to ensure
the sales team is equipped with the skills and knowledge needed to meet strategic
goals.
Qualifications:
● Experience: 4 to 7 years in a similar role with a focus on financial analysis, sales operations,
and strategic alignment.
● Education: Bachelor's degree in Finance, Accounting, Business Administration, or related field.
MBA or CPA is a plus.
● Skills: Strong analytical and financial modeling skills, proficiency in financial reporting tools,
excellent communication and presentation skills, and the ability to collaborate
cross-functionally.
● Competencies: Strategic thinking, attention to detail, ability to manage multiple projects
simultaneously, and a proactive approach to problem-solving.
Benefits:
● Generous PTO: Paid Time Off for a balanced life.
● Flexible Work: Embrace diverse working styles with our remote-first approach.
● Direct Exposure: Grow professionally by working closely with our senior executive team.
● Clear Career Path: Own your career with a transparent roadmap for financial and professional
progression

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