Specialist Kwaliteit

JOB POSTING – PPC Specialist - Freelancer Student Direct Digital Employment Type: Freelance # Location: Remote (Asia region) Report to: Paid Media Manager We are committed to supporting higher education institutions with performance-driven marketing solutions tailored to their unique needs. Our expertise lies in demand generation, helping institutions attract qualified leads, reduce acquisition costs, and enhance student engagement. We are proud to collaborate with esteemed partners, including the University of Windsor, Centennial College, Georgian College, and Norquest College, working together to drive measurable impact in student recruitment and engagement. We are a remote-first company with flexible hours.   Student Direct Digital is seeking a PPC Specialist. Your role will be pivotal in crafting, executing, and optimizing campaigns across various platforms to maximize ROI and drive brand awareness. If you have a knack for analytics, a creative flair, and a passion for digital marketing, we want to hear from you Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch Providing ongoing actionable insights into campaign performance to relevant stakeholders Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media Conducting in-depth keyword and website research, ad grouping and audience targeting Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels. Conduct thorough market research and competitive analysis to identify opportunities and trends. Monitor and analyze campaign performance, providing detailed reports and actionable insights. Optimize campaigns based on data-driven insights to ensure maximum ROI. Collaborate with our content and creative teams to align paid media strategies with overall marketing goals. Proven experience as a PPC Specialist, Digital Marketing Specialist, or similar role Strong understanding of digital marketing concepts, including PPC, CPC, CPA, and ROI Proficiency in Google, LinkedIn and Meta Ads required Hands-on experience with Google Ads, Facebook Ads Manager, and other ad platforms Proficiency in analytics tools such as Google Analytics and social media insights Ability to manage multiple projects and meet deadlines in a fast-paced environment Experience with A/B testing and conversion rate optimization is a plus. Flexibility to adapt to changing project requirements and priorities Experience working with remote teams is an asset Be part of a cutting-edge startup that's redefining digital media. Flexible Work: Enjoy the freedom of working remotely and managing your own schedule. Growth Opportunities: We're growing fast, and we want you to grow with us. Competitive Compensation: Earn a competitive rate that reflects your experience and expertise. If you are interested in joining our team, please apply through LinkedIn and, send your resume and portfolio for consideration. NOTE: This job description outlines the basic responsibilities and requirements for the role of a PPC Specialist. However, specific duties and qualifications may vary depending on the nature of the projects and the needs of the hiring company or client. Employees may perform other related duties as required to meet the ongoing needs of the projects.