Copywriter

8 hours ago

bangalore, India Ola Electric Full time

About the Role: We’re looking for an experienced Copywriter with 3–5 years of hands-on experience in creating impactful, brand-led communication. The ideal candidate should have a flair for storytelling, a sharp understanding of audience behavior, and the ability to turn briefs into memorable ideas and copy that drives engagement. Key Responsibilities: Develop compelling and original copy for campaigns, digital ads, social media, emailers, and website content. Partner closely with design, marketing, and product teams to craft communication that’s both creative and business-driven. Maintain and evolve brand tone of voice across all channels. Conceptualize and execute integrated marketing campaigns end-to-end. Edit and refine copy to ensure clarity, consistency, and creative excellence. Research audience insights, industry trends, and competitors to keep content fresh and relevant. Contribute ideas to brainstorming sessions and creative strategy discussions. Requirements: 3–5 years of experience in copywriting, preferably in advertising, digital marketing, or brand communications. Strong portfolio showcasing versatility — long-form, short-form, campaign copy, and social media. Excellent command of language, grammar, and storytelling. Proven ability to write for different tones and audiences. Comfort working in fast-paced, collaborative environments with tight timelines. Nice to Have: Experience working with tech, mobility, or consumer brands. Understanding of performance marketing and SEO copywriting. Ability to contribute to content strategy and brand narrative building.

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