Sr. Media Buyer

5 days ago

mumbai, India Schbang Full time

We’re seeking an experienced Sr. Media Buyer with a strong track record in full funnel media campaigns


Candidates based in Mumbai and available for immediate joining will be given priority.


Responsibilities:

  • Develop data-driven media plans aligned with clients' objectives.
  • Define audience segmentation, targeting strategies, and budget allocation.
  • Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram).
  • Ensure delivery against KPIs such as ROAS, CTR, and CPA.
  • Conduct A/B tests to improve campaign performance and ad creatives.
  • Utilize GA4 for comprehensive campaign tracking and insights.
  • Generate detailed performance reports with actionable recommendations for clients.
  • Work closely with internal teams to align messaging and campaign objectives.
  • Communicate effectively with clients, providing updates and insights regularly.


Requirements:

  • 3-4 years of hands-on experience managing full funnel media campaigns
  • Proven expertise in media planning, strategy, and execution.
  • Strong proficiency with GA4 for campaign tracking, analysis, and reporting.
  • Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms.
  • Ability to analyze large datasets and derive actionable insights.
  • Strong organizational skills and ability to manage multiple campaigns simultaneously.
  • Excellent verbal and written communication skills.

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