Procurement Data Team Leader

6 days ago


Bangalore, India Licious Full time
We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de- licious fresh meat and seafood
Monitor critical KPIs such as traffic, conversion, AOV, and repeat purchase rates.
Customer Retention & CRM Strategy:
Build and execute CRM campaigns that increase engagement, loyalty, and retention.
Leverage CRM tools to deliver personalised and targeted messaging.
Merchandising Strategy:
Optimise product visibility, placements, and promotions to improve conversion.
Analyse sales trends and customer behaviour to refine merchandising plans.
Partner with Product Development to identify opportunities for new launches.
Data-Led Decision Making:
Analyse CRM and merchandising performance to identify trends and opportunities.
Stay updated on best practices in merchandising and CRM.
Lead and mentor a team of high-performing professionals across retention, merchandising, and CRM.
Work closely with Category, Marketing, Product, and Operations to ensure aligned execution of growth strategies.

Experience & Expertise:
MBA with 5+ years post-MBA experience in traffic, conversion, CRM, and retention strategy.
Proven track record of implementing successful CRM programs and improving retention metrics.
Strong knowledge of app/web analytics tools and digital business growth levers.
Strong analytical and problem-solving skills to take high-quality data-driven decisions.

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