Content writer
3 weeks ago
Key Responsibilities:
· Develop, write, and edit engaging content on Salesforce-related topics, including CRM best practices, product features, implementation strategies, and customer success stories.
· Create high-quality blogs, white papers, case studies, user guides, FAQs, and training materials to address various audience needs.
· Work closely with technical teams, subject matter experts, and stakeholders to ensure the accuracy and relevance of all content.
· Coordinate with the marketing team to align content with campaign goals and business objectives.
· Conduct keyword research and integrate SEO best practices into content to improve online visibility and drive organic traffic.
· Monitor and analyze content performance metrics, making improvements as needed.
· Ensure all content adheres to the company’s tone, style, and branding guidelines, creating a consistent and professional voice.
· Stay updated on Salesforce platform updates, tools, and industry trends to produce timely and relevant content.
· Research emerging technologies and market dynamics to offer fresh insights in content development.
· Craft content that resonates with various audiences, from technical users to decision-makers, ensuring accessibility and value for all levels of expertise.
· Develop content strategies to engage potential clients and enhance their understanding of Salesforce solutions.
· Assist in creating editorial calendars and planning content around product launches, updates, and key industry events.
· Analyze competitor content to identify gaps and opportunities for differentiation.
· Gather feedback from internal and external stakeholders to refine content and improve its effectiveness.
Key Skills Required
· Excellent writing and editing skills with a strong command of grammar, punctuation, and writing styles.
· Familiarity with content management systems (CMS) and technical writing tools and different content posting channels like Word Press, Medium, Quora, Youtube, Instagram, Linked In, Slideshare, etc.
· Excellent communication and collaboration skills to work effectively with subject matter experts and cross-functional teams.
· Strong research skills to gather information from various sources and validate technical details.
· Understanding of SEO best practices and ability to optimize content for search engines.
· Attention to detail and ability to meet deadlines while managing multiple projects simultaneously.
· Knowledge of documentation standards, such as DITA, XML, or Markdown, is a plus.
· Ability to quickly learn and understand complex technical topics and understanding of the technical terms/jargon like cloud, database, server, etc, and the capability to explain the topic in the easiest way.
· Firm understanding of Software Development Lifecycle & Agile.
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