Japan - Performance & Communication Marketing Specialist

2 weeks ago

Faridabad, India Wilson Learning Full time

Company Description For 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational improvements. By collaborating with HRD, OD, and L&D executives, the company supports leadership development at all organizational levels. As a trusted partner in over 50 countries, Wilson Learning is committed to inspiring and transforming people to achieve sustainable business success.About the RoleWe are looking for a skilled Performance & Communication Marketing Specialist-Japan with 3–4 years of experience in Japan’s digital marketing ecosystem . The ideal candidate has hands-on exposure to Japanese advertising platforms, understands local consumer behaviour, and can manage end-to-end performance campaigns along with communication-driven marketing for the Japan market. This role is based in Gurgaon, India but requires strong Japanese proficiency and experience working on Japan-focused campaigns.Key Responsibilities- Plan, execute & optimize performance marketing campaigns across Yahoo Japan, LINE Ads, Google/YouTube Japan, Meta Japan, X Japan .- Bidding strategies, audience segmentation, and ROI-driven optimization.- Conduct keyword research, competitor benchmarking, and market analysis for the Japan region.- Localize communication, creatives, and brand messaging to fit Japanese cultural nuances.- Coordinate with Japan-based teams, agencies, and internal stakeholders to execute campaigns.- Monitor campaign performance using analytics dashboards and advertising platforms.- Prepare weekly/monthly reports with insights, recommendations, and growth opportunities.- Support PR, social media, influencer collaborations, and brand communication initiatives for Japan.Required Skills & Qualifications- 3–4 years of proven experience in performance and communication marketing for Japan .- Hands-on experience with Japanese ad platforms (Yahoo Japan Ads, LINE, X Japan Ads, Google/Meta Japan).- Business-level Japanese (JLPT N2 or higher preferred) and strong English communication skills.- Strong understanding of Japan’s digital consumer behaviour and marketing trends.- Ability to analyse data, optimize campaigns, and present actionable insights.- Experience managing multi-stakeholder projects across India–Japan teams.- Familiarity with content localization, creative briefing, and communication strategy.- Knowledge of SEO, influencer marketing, and social media in Japan is a plus.Nice to Have- Experience using competitor research platforms such as:· SimilarWeb Japan· App Annie / Data.Ai· SEMrush (Japan databases)· Ahrefs Japan· Spy metrics or ad competitor tools for Yahoo Japan & LINE- Knowledge of Japan-specific marketing and advertising platforms , e.G.:· Ameba , SmartNews , Cookpad Ads , Rakuten Ads , TikTok Japan- Familiarity with Japan SEO tools and search behavior , including:· Google Japan Search Console , Keyword Planner (JP)· Yahoo Japan Search Tools· Rank tracking for Japanese SERPs- Experience working with Japan-based creators, influencers, and community channels.- Understanding of Japan’s cultural trends, user behaviour patterns, and digital content preferences.

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