Elsevier | Associate Marketing Manager | gurugram
7 hours ago
Associate Marketing Manager
Do you enjoy developing leading marketing programs?
Are you motivated by the opportunity to contribute to
diverse elements of marketing?
About our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
As Associate Marketing Manager, you will develops and supports short- to medium-term sales objectives for our Research solutions portfolio, through targeted field marketing activities in the territory. You will collaborate with product teams and partner with sales to understand the impact of market-trends for our business.
Responsibilities
- Executing an annual strategic and field marketing plan focused on meeting our business objectives.
- Supporting in building integrated marketing programs such as events, content marketing campaigns, digital advertising, email campaigns, customer communications.
- Delivering customer-facing elements of product launch plans, working with colleagues across departments.
- Ensuring optimal allocation of assigned marketing budget and ensure an effective spend of the budget against targets for the region.
- Creating messaging and assets to empower our sales colleagues such as value stories, presentation decks and product collateral.
- Executing promotional campaigns through digital marketing and reporting metrics related to customer engagement, and Marketing-Qualified-Leads with emphasis on evidence-based marketing
- Networking with local press agents to ensure corporate news is properly circulated to the media aligned with the corporate programs
Requirements
- Have prior experience in field marketing, B2B digital marketing and/or product marketing
- Demonstrate excellent project management skills across multiple time-sensitive projects
- Can work on one's own and on a team within a complex matrix organization
- Be comfortable working in Agile and fast faced environments with excellent communication and presentation skills
- Possess creative problem-solving skills and ability to adapt with changing priorities
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
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