
Full time remote ART DIRECTOR
1 week ago
Location: Remote working until further notice
Language: Proficiency in English is required as we are a global business
Awareness and adoption of GenAI technology has transformed advertising, unlocking exciting new creative possibilities and redefining the role of art direction in marketing. We're looking for a hands-on GenAI Art Director to shape and execute high-impact advertising content across multiple channels and formats by leveraging both traditional design skills and AI-powered tools. You will be actively involved in the ideation, visual development, and execution of marketing assets for digital and social, across both static and video formats.
You’ll be trained on our proprietary AI platform, Pencil, and use this alongside other GenAI tools to produce creative solutions that stand out in the market. The ideal candidate combines a passion for visual storytelling, a strategic understanding of brands, strong collaboration, and familiarity with the latest in AI-driven creative workflows. As GenAI Art Director, you’ll take projects from initial concept through to delivery, working hands-on while also guiding and briefing other creators and motion designers for integrated rollouts.
Work collaboratively with GenAI Creators, Copywriters, Motion Designers, and Project Managers to craft campaigns across multiple formats and platforms.
Provide direction as well as deliver across all phases of projects, from strategic concept development through final, hands-on execution - championing both traditional and AI-assisted approaches.
Take a hands-on role in asset creation and design, setting the creative standard by example and delivering on projects.
Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs.
Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.
Inspire and guide other designers and motion talent, fostering a culture of creativity, innovation, and help expand GenAI proficiency and tool adoption across the team.
Oversee the quality and consistency of creative output of your projects - reviewing and shaping work produced by yourself and others to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.
Guide presentations and pitch new creative approaches to clients, articulating the strategic and visual value of GenAI-powered solutions.
Ensure the timely, efficient, and effective delivery of finished assets across multiple projects.
You’ll have access to a wide range of internal resources to help stay ahead of the curve.
Completing ongoing, structured internal AI training, including Pencil.
Collaborating and contributing to AI knowledge-sharing sessions, embracing our culture of learning.
Minimum 8 years of art direction or senior creative experience in an advertising agency, in-house creative team, or design studio, with exposure to motion or integrated digital campaigns.
Proven Art Direction portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work).
Experience working with and directing multidisciplinary creative teams, including designers, motion artists, and editors—guiding and overseeing project execution.
Hands-on experience with GenAI-driven ideation, prompt creation, and asset generation, with a strategic understanding of AI’s creative applications.
Advanced proficiency in Adobe Creative Cloud.
Strong written and verbal English communication skills.
Optimistic, adaptable mindset regarding the opportunities and ethical considerations of GenAI in the creative industries.
Be actively pro-inclusive and anti-racist across our community, clients and creations
Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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