Adobe campaign- sr. developer

1 week ago

Ibrahim Bagh Lines, India TA Digital Full time
Location: Hyderabad / Bangalore / Chennai / Gurugram Work Mode: Hybrid (3 Days per week from Office)Role Description: We are seeking highly motivated and detail-oriented Campaign Specialists to join our Campaign Engineering team. As a Campaign Specialist, you will be responsible for the build and execution of campaigns on Adobe or similar platforms. You will play a crucial role in the end-to-end activation of omni-channel marketing campaigns, including email, mobile, social, and web channels. It will be your responsibility to monitor campaigns, ensure deliverability, and collaborate with cross-functional teams to ensure successful campaign execution. Roles & Responsibilities
- Build campaign workflows, customer journeys, and segmentation within Adobe Campaign Classic as per requirements.
- Take ownership of all campaign activations and ensure their successful execution.
- Execute omni-channel marketing campaigns
- Analyze and tackle campaigns based on requirements, ensuring effective targeting and personalization.
- Perform meticulous quality checks before activating customer journeys.
- Troubleshoot and debug issues related to customer journeys, data, or email deliverability.
- Utilizing advanced segmentation techniques within Adobe Campaign Classic to create highly targeted audience segments.
- Implementing sophisticated personalization strategies and dynamic content to enhance campaign effectiveness.
- Entering and tweaking HTML, CSS, custom Personalization Language for proper deployment.
- Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
- Monitor campaigns to ensure deliverability and optimal performance.
- Work efficiently and optimize campaign execution on CRM platforms.
- Demonstrate the ability and willingness to quickly learn new technologies and tools.
- Stay up to date with industry trends and best practices, continuously evaluating and recommending new technologies and tools to improve campaign performance.
- Communicate effectively with onshore/offshore clients.
- Work closely with stakeholders to understand campaign objectives and requirements.
- Collaborate with cross-functional teams, including data engineering, email, content, and design teams, to ensure seamless campaign execution.
- Manage multiple tasks simultaneously and meet appropriate deadlines. REQUIREMENTS / REQUIRED EXPERIENCE
- 3 years of Adobe Campaign development experience
- Experience on digital development skills and experience (landing pages, banners, etc.)
- Experience dev skills in HTML, CSS
- Experience with SQL
- Experience with Js
- Past experience with Adobe Campaign Classic
- Quick learner with the ability to adapt to new technologies and tools.
- Meticulous attention to detail to ensure quality checks before campaign activation.
- Excellent communication skills to effectively collaborate with cross-functional teams and clients.
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- Familiarity with omni-channel marketing campaigns, including email, mobile, social, and web channels.
- Strong understanding of data engineering principles and their application in campaign execution is a plus.
- Strong problem-solving skills
- Analytical mindset with the ability to analyze campaign performance data.
- Proven experience with modern web standards and cross-browser compatibility issues
- Photoshop, Sketch proficiency required to manipulate assets
- Exposure to Java Script and CMS (e. G. Drupal and/or Word Press) is a plus. LANGUAGES
- Desirable English Proficiency (B1 reading, writing, and conversation). SKILLS / COMPETENCIES Interpersonal Savvy:
- Builds constructive relationships with people both similar and different to self.
- Proactively develops relationships with a wide variety of people.
- Builds immediate rapport, even when facing difficult or tense situations.
- Engages input from others constantly and listens with empathy and concern. Manages Ambiguity
- Deals comfortably with the uncertainty of change.
- Deals constructively with problems that do not have clear solutions or outcomes.
- Makes significant progress and remains calm and composed, even when things are uncertain.
- Manages the risk that comes with moving forward when the outcome isn’t certain. Tech Savvy:
- Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance.
- Continually scans the environment for technology breakthroughs.
- Experiments with a wide range of existing technologies while applying new and emerging options that can enhance organizational outcomes.
- Encourages others to learn and adopt new technologies. Ensures Accountability:
- Establishes clear responsibilities and processes for monitoring work and measuring results.
- Promotes a sense of urgency and establishes and enforces individual accountability in the team.
- Works with people to establish explicit performance standards.
- Is completely on top of what is going on and knows where things stand.
- Provides balanced feedback at the most critical times. Communicates effectively:
- Delivers messages in a clear, compelling, and concise manner.
- Adjusts to fit the audience and the message.
- Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions.
- Attentively listens to others. Must Have:
- At least 3 years of experience with Adobe Campaign Classic
- Ability to work with APIs for seamless integration with other marketing tools.
- Strong SQL skills for data manipulation and segmentation
- Knowledge of Java Script for scripting within Adobe Campaign Classic
- Knowledge of Adobe Campaign Classic Personalization language Nice to Have:
- Experience on Adobe Journey Optimizer (AJO)
- Understanding and experience with marketing analytics tools for in-depth campaign analysis.

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