The Works | Senior Copywriter | mumbai

3 days ago

mumbai, India The Works Full time

We are seeking for a talented Copywriter to join our dynamic content team. The ideal candidate should have a passion for writing, a keen eye for detail, and the ability to communicate brand messages across various platforms effectively. This role offers an opportunity to collaborate with experienced professionals and contribute to innovative marketing campaigns.


Pay scale : 5 - 6.5 LPA

Location : Churchgate, Mumbai (on-site)


Role and Responsibilities


  • Work closely with account managers and team members to discuss advertising briefs, understand client requirements, and brainstorm creative solutions.
  • Write engaging and compelling social media copy, making engaging reels, long-form blogs, web content, scripts, print materials, OOH (Out-of-Home) content, and other copywriting tasks as needed to align with the brand's tone and messaging.
  • Assist in planning long-term brand strategies by creating copy that resonates with the target audience and drives desired business objectives.
  • Contribute to planning digital marketing campaigns and promotions by conducting relevant market research, understanding consumer behaviour, and creating persuasive copy to support campaign goals.


Requirements


  • Bachelor's degree in Marketing, Communication, English, or a related field
  • Strong writing skills with a flair for creativity and attention to detail
  • Excellent verbal and written communication skills
  • Basic knowledge of content writing principles, content calendar, insight mining, brand map, SEO best practices and storytelling techniques
  • Understanding how social media and its engagement works and experience crafting content for different social media platforms
  • Excellent research skills to gather relevant information and support content development
  • Previous experience as a writer, whether through internships, freelance work, or personal projects, is a plus


If you are a creative thinker with a passion for writing and a desire to learn and grow in the field of content creation, we want to hear from you.

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