Copywriter

6 days ago

Bengaluru, Karnataka, India AppsForBharat Full time

About AppsForBharat

AppsForBharat, a series C funded faith-tech startup, is backed by India's best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups. We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe.

Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrims & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years.

Role Description for Associate Content Writer

We are seeking a content professional passionate about the devotional and mythology space, with strong skills in research, writing, and editing in both English and Hindi. The role involves creating high-quality, SEO-friendly content across multiple formats and channels while maintaining editorial standards and managing calendars. You will collaborate with writers, designers, and cross-functional teams to deliver impactful, engaging, and reader-friendly content for Indian and global audiences.

Responsibilities

  1. Ability to research devotional and mythology space to create in-depth rich content
  2. Create & Translate content for various marketing collaterals/channels like eBook, infographic, Quiz in English/Hindi
  3. Researching relevant trends, hot and trending keywords, gaps in content online, to create fresh content for Devotional space for Indian and Global users.
  4. Setting up content quality benchmarks and managing the quality of content being published.
  5. Creating a monthly and seasonal editorial calendar with the editorial team
  6. Commissioning articles from the writing team (both freelance and in-house) and ensuring on-time delivery.
  7. Evaluate and approve the submitted articles for cohesiveness and maintaining the voice and freshness of the content.
  8. Editing and rewriting articles, some of which may be rejected or returned to the writer for revision.
  9. Editing and rewriting descriptions, website content, marketing communications, etc.
  10. Ensuring all published content is of top-notch quality and reader-friendly
  11. Ensuring all published content is SEO friendly.
  12. Ability to collaborate with multiple teams and deliver efficient results.
  13. Overseeing artwork, design, and photography for web content

Requirements

  1. Excellent English/Hindi Writing Skills with the ability to research, structure, and deliver grammatically error-free content.
  2. Fluent in Hindi/English Speaking and Writing.
  3. Interest towards Devotional, Mythology and Spiritual space
  4. Good understanding of Data and the ability to gather insights for better results.
  5. Highly accountable and took initiatives
  6. Process-oriented mindset and scale thinking
  7. Experienced in building teams and scalable processes
  8. Loved technology and how it can be used to scale processes

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