Virtual Social Media Manager

2 days ago

Sahibzada Ajit Singh Nagar, India Everise Full time
Job Title: Social Media Manager/Lead (with Performance Marketing Expertise)
Everise (India) BPO Services Pvt. Marketing
Reports To: Marketing Director

Everise is a global leader in customer experience and business transformation services. As we expand our footprint and launch a new site in Mohali, we are looking for a talented Social Media Manager/Lead with expertise in performance marketing to help drive our digital presence. This role will blend social media creativity with performance-driven strategies to enhance brand visibility and engagement.
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Social Media Strategy & Execution:
Lead and execute social media strategies to enhance Everises digital presence on platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and emerging channels. Align campaigns with overall marketing goals for the Mohali site launch.
Performance Marketing Management:
Plan, create, and execute performance-driven social media campaigns across Facebook Ads, Instagram Ads, LinkedIn, Google Search Ads, and display networks. Content Creation, Community Management:
Create, optimize, and schedule content tailored to social media platforms, ensuring it resonates with the target audience. Apply data-driven insights to refine content strategies for maximum performance. Build & engage a loyal community by interacting with followers, responding to comments and messages, and fostering meaningful conversations.
Analyze social media and ad campaign performance, providing detailed reports on key metrics like engagement, reach, click-through rates (CTR), cost-per-click (CPC), and conversion rates. Stay updated on the latest social media and digital marketing trends. Bring fresh ideas and innovative approaches to enhance the companys digital presence.

Bachelor’s degree in marketing, Communications, Business, or a related field.
Experience:
Minimum 3 years of hands-on experience in social media management, digital marketing, and performance marketing with knowledge on tools ((e.g., Proven track record in running and optimizing paid ad campaigns on Facebook, Instagram, LinkedIn, and Google Search.
Strong understanding of Google Ads (Search & Display), Facebook Ads Manager, and other social media ad platforms.
Experience in data analysis, campaign optimization, and performance-driven marketing strategies.
Basic proficiency in design tools such as Canva, Photoshop, or similar for content creation.
Strong communication and copywriting / powerpoint skills.
Analytical mindset with a focus on metrics, data interpretation, and ROI.
Creative thinker with the ability to generate fresh ideas and innovate.
Bonus Skills (Nice to Have):
Experience with Google Display Network, remarketing, and SEO
Knowledge of email marketing tools and CRM integration.
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Opportunity to take ownership of high-impact digital campaigns and grow your career.
Collaborative, supportive work culture with opportunities to innovate.
Competitive salary, benefits, and growth potential.

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