Site merchandiser
4 days ago
B. F. Te ch/Graduation/PG – Preferred in Fashion/Textile streams.
Freshers with exceptionally good knowledge of merchandising, content, ecommerce, and digital marketing can be considered.
EXPERIENCE: 1-2 years of experience in Apparel Merchandising, Content or Digital Marketing role
KEY RESPONSIBILITIES
Website content and architecture
Create relevant collections, campaigns, and banners.
Modify menu and site architecture to ensure freshness and relevance.
Responsible for all the site metrics and success of the collection/campaign.
Launch new categories/stores/collections on the Brand website.
Stakeholder management
Day to day coordination with brand teams for requirement collection
Work with Category managers and Product team for better understanding
Liaising with the technical team to improve processes.
Sale trend and analysis:
Analyse past/current sales, inventory, merchandise, price points and curate engaging and high conversion collections to be promoted on the brand website.
Collaborate with the catalogue team to create relevant collections in the back end.
Analyse and work to improve website KPIs like click-through rate and conversion.
Competition benchmarking.
Other responsibilities
Work closely with studio team to improve shoot quality.
Taking care of customer rating and reviews.
Creating and publishing relevant reports to help increase revenue.
Expectation from a site merchandiser will not only be to handle the site architecture but focus on process improvement and automation.
Interested candidates can share CV to
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