Search Engine Optimization Specialist

3 weeks ago

hyderabad, India Strobes Security, Inc. Full time
Role Overview - Senior SEO and Paid Search Specialist
The SEO and Paid Search Lead will be responsible for the strategy, execution, and optimization of our organic search (SEO) and paid search (PPC) campaigns. This hybrid role requires a deep understanding of both organic and paid search disciplines, data analysis, and cross-channel digital marketing. The ideal candidate is a strategic thinker with a hands-on approach who can optimize campaigns to drive traffic, improve conversion rates, and maximize ROI. You will collaborate closely with content creators, development teams, and the wider marketing department.
Key Responsibilities
Strategic Planning : Develop and implement a unified strategy for SEO and Paid Search to align with overall business goals and drive qualified traffic, engagement, and conversions.
SEO Strategy & Execution :
Lead all SEO initiatives including keyword research, on-page optimization, content strategy, technical SEO, and link-building.
Perform regular site audits to identify technical issues, optimize site architecture, and improve user experience.
Collaborate with content creators to ensure all web content is optimized for target keywords and search intent.
Paid Search Strategy & Management :
Design, execute, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels.
Manage budgets, bidding strategies, and A/B testing for ad copy and landing pages to maximize conversions.
Utilize advanced targeting methods, including audience segmentation, remarketing, and geo-targeting.
Performance Analysis : Monitor, analyze, and report on SEO and PPC performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Google Ads.
Provide actionable insights to inform strategy and report on KPIs, including traffic, click-through rates, cost-per-click, conversion rates, and ROI.
Cross-Functional Collaboration : Work closely with development, design, and content teams to ensure all digital assets support SEO and PPC goals.
Stay Updated : Keep up-to-date with the latest trends, algorithm updates, and industry developments in both organic and paid search.
Qualifications
Experience : 4+ years of experience in SEO and Paid Search, with a proven track record of managing successful campaigns and strategies.
Technical Expertise : In-depth knowledge of on-page, off-page, and technical SEO principles, as well as a strong grasp of PPC strategies, including Google Ads, LinkedIn Ads and Bing Ads.
Analytical Skills : Proficiency in using SEO and PPC tools such as Google Analytics, Search Console, Google Ads, SEMrush, Ahrefs, Screaming Frog, and others to analyze performance and make data-driven decisions.
Budget Management : Experience managing substantial PPC budgets, optimizing spend for maximum ROI.
Communication Skills : Ability to convey complex SEO and PPC concepts to non-technical stakeholders and collaborate effectively across teams.
Certifications : Google Ads, Google Analytics, or other related certifications are a plus.
Preferred Skills
Experience in SaaS, or B2B marketing is highly desirable.
Familiarity with additional paid channels, such as social media ads, display advertising, and programmatic buying.
Familiarity with Hubspot CRM and other AI tools.
Understanding of Attribution models.

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India Ket Software Full time

    The SEO Specialist will be an integral part of the marketing team 10 Years of experience is required Responsibilities will include enhancing our website’s visibility on search engines, driving organic traffic and improving our search engine rankings Formulating metrics and creating custom monthly reporting allowing the Marketing team to identify and...

  • Search Engine Optimization Specialist

    3 weeks ago

    Hyderabad, India Ket Software Full time

    The SEO Specialist will be an integral part of the marketing team10 Years of experience is requiredResponsibilities will include enhancing our website’s visibility on search engines, driving organic traffic and improving our search engine rankingsFormulating metrics and creating custom monthly reporting allowing the Marketing team to identify and implement...

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India Ket Software Full time

    The SEO Specialist will be an integral part of the marketing team10 Years of experience is requiredResponsibilities will include enhancing our website’s visibility on search engines, driving organic traffic and improving our search engine rankingsFormulating metrics and creating custom monthly reporting allowing the Marketing team to identify and implement...

  • Search Engine Optimization Specialist

    3 weeks ago

    Hyderabad, India Ket Software Full time

    The SEO Specialist will be an integral part of the marketing team10 Years of experience is requiredResponsibilities will include enhancing our website’s visibility on search engines, driving organic traffic and improving our search engine rankingsFormulating metrics and creating custom monthly reporting allowing the Marketing team to identify and implement...

  • Search Engine Optimization Specialist

    3 weeks ago

    Hyderabad, India Ket Software Full time

    The SEO Specialist will be an integral part of the marketing team10 Years of experience is requiredResponsibilities will include enhancing our website’s visibility on search engines, driving organic traffic and improving our search engine rankingsFormulating metrics and creating custom monthly reporting allowing the Marketing team to identify and implement...

  • Search Engine Optimization Specialist

    3 weeks ago

    Hyderabad, India Ket Software Full time

    The SEO Specialist will be an integral part of the marketing team 10 Years of experience is required Responsibilities will include enhancing our website’s visibility on search engines, driving organic traffic and improving our search engine rankings Formulating metrics and creating custom monthly reporting allowing the Marketing team to identify and...

  • Search engine optimization specialist

    3 weeks ago

    Hyderabad, India RiKi Global Full time

    Company Description Ri Ki Global, located in Hyderabad, is the authorized importer/distributor for various chromatography columns, prep products, and benchtop instruments in the Indian and Sri Lankan market. Known as the Pharma capital of India, Hyderabad is home to our headquarters where we serve top pharmaceutical companies and academic institutions. Our...

  • Search engine optimization specialist

    3 weeks ago

    Hyderabad, India Degefy Marketing Pvt Ltd Full time

    Job Title: SEO Specialist Company: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing Agency Location: Hyderabad, Raj Bhavan Road (Work from Office) Work Schedule: 6-day workweek,  Monday to Friday: 10 AM 7 PM,  Saturday: 10 AM 3 PM ( work from home) Job Type: Full-Time Job Summary: We are looking for an experienced and...

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India Degefy Marketing Pvt Ltd Full time

    Job Title: SEO Specialist Company: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing AgencyLocation: Hyderabad, Raj Bhavan Road (Work from Office)Work Schedule: 6-day workweek,Monday to Friday: 10 AM 7 PM,Saturday: 10 AM 3 PM ( work from home)Job Type: Full-TimeJob Summary:We are looking for an experienced and knowledgeable SEO (Search...

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India Degefy Marketing Pvt Ltd Full time

    Job Title: SEO SpecialistCompany: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing AgencyLocation: Hyderabad, Raj Bhavan Road (Work from Office)Work Schedule: 6-day workweek,Monday to Friday: 10 AM 7 PM,Saturday: 10 AM 3 PM ( work from home)Job Type: Full-TimeJob Summary:We are looking for an experienced and knowledgeable SEO (Search Engine...

  • Search engine optimization specialist

    3 weeks ago

    Hyderabad, India Degefy Marketing Pvt Ltd Full time

    Job Title: SEO Specialist Company: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing AgencyLocation: Hyderabad, Raj Bhavan Road (Work from Office)Work Schedule: 6-day workweek,Monday to Friday: 10 AM 7 PM,Saturday: 10 AM 3 PM ( work from home)Job Type: Full-TimeJob Summary:We are looking for an experienced and knowledgeable SEO (Search...

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India RiKi Global Full time

    Company Description RiKi Global, located in Hyderabad, is the authorized importer/distributor for various chromatography columns, prep products, and benchtop instruments in the Indian and Sri Lankan market. Known as the Pharma capital of India, Hyderabad is home to our headquarters where we serve top pharmaceutical companies and academic institutions. Our...

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India RiKi Global Full time

    Company DescriptionRiKi Global, located in Hyderabad, is the authorized importer/distributor for various chromatography columns, prep products, and benchtop instruments in the Indian and Sri Lankan market. Known as the Pharma capital of India, Hyderabad is home to our headquarters where we serve top pharmaceutical companies and academic institutions. Our...

  • Search engine optimization specialist

    3 weeks ago

    Hyderabad, India RiKi Global Full time

    Company Description Ri Ki Global, located in Hyderabad, is the authorized importer/distributor for various chromatography columns, prep products, and benchtop instruments in the Indian and Sri Lankan market. Known as the Pharma capital of India, Hyderabad is home to our headquarters where we serve top pharmaceutical companies and academic institutions....

  • Search Engine Optimization Specialist

    3 months ago

    hyderabad, India What A Story Full time

    Job Title: SEO SPECIALIST Job Type: Full-Time Location: Hyderabad ( Jubilee Hills) Company: What a story - Photography & Wedding Experts About Us: At What A Story, we specialize in capturing the magic of weddings with a unique approach that combines candid and posed moments, creating visuals that resonate with authenticity and detail. Our goal is to...

  • Search engine optimization specialist

    3 weeks ago

    Hyderabad, India What A Story Full time

    Job Title: SEO SPECIALIST Job Type: Full-Time Location: Hyderabad ( Jubilee Hills) Company: What a story - Photography & Wedding Experts About Us: At What A Story, we specialize in capturing the magic of weddings with a unique approach that combines candid and posed moments, creating visuals that resonate with authenticity and detail. Our...

  • Search Engine Optimization Specialist

    3 weeks ago

    Hyderabad, India Degefy Marketing Pvt Ltd Full time

    Job Title: SEO Specialist Company: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing Agency Location: Hyderabad, Raj Bhavan Road (Work from Office) Work Schedule: 6-day workweek,  Monday to Friday: 10 AM 7 PM,  Saturday: 10 AM 3 PM ( work from home) Job Type: Full-Time Job Summary: We are looking for an experienced and...

  • Search Engine Optimization Specialist

    3 months ago

    Hyderabad, India What A Story Full time

    Job Title: SEO SPECIALISTJob Type: Full-TimeLocation: Hyderabad ( Jubilee Hills)Company: What a story - Photography & Wedding ExpertsAbout Us:At What A Story, we specialize in capturing the magic of weddings with a unique approach that combines candid and posed moments, creating visuals that resonate with authenticity and detail. Our goal is to immortalize...

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India What A Story Full time

    Job Title: SEO SPECIALISTJob Type: Full-TimeLocation: Hyderabad ( Jubilee Hills)Company: What a story - Photography & Wedding ExpertsAbout Us:At What A Story, we specialize in capturing the magic of weddings with a unique approach that combines candid and posed moments, creating visuals that resonate with authenticity and detail. Our goal is to immortalize...

  • Search Engine Optimization Specialist

    3 weeks ago

    hyderabad, India What A Story Full time

    Job Title: SEO SPECIALIST Job Type: Full-Time Location: Hyderabad ( Jubilee Hills) Company: What a story - Photography & Wedding Experts About Us: At What A Story, we specialize in capturing the magic of weddings with a unique approach that combines candid and posed moments, creating visuals that resonate with authenticity and detail. Our goal is to...