Lead - category & growth
3 weeks ago
The major challenge of this role is to manage the life cycle of new launches and active management of replen business which accounts for 70 % of the business.
Ensuring code-level discoverability, consideration, and conversion for the brand online by working closely with design, sourcing, marketing, marketplaces, product/ tech, and brand founders.
Analyze ROS/aging/ DOC and implement the right inwards and right pricing to ensure the brand is rightly placed inventory-wise Support the creation of detailed bottom-up month/ qtr/ annual planning Support right execution on business metrics to ensure GMV, Inventory-DOC, and Bottomline targets for the brand are met.
Plan style-level visibility with marketing counterparts to ensure STR is in line with the plan Work with design and marketplaces to finalize designs that can sell at healthy GMs.
Study digital fashion trends and work with partners to create direction for relevant merchandise to be produced.
Execute monthly merchandise day for the brand to diagnose good, and bad styles and design learnings Key Skills Strong data orientation Experience in inventory planning is a plus Experience in pricing is a plus Experience in high-width environment Beauty/ Fashion is helpful
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Category growth and marketing head
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