Digital Marketing Executive

2 days ago

Surat, India GEMGEM Full time
Job Title: Digital Marketing Executive

Location: Surat, Gujarat

Employment Type: Full-Time, On-Site

Company Overview:

GEMGEM is a thriving C2C global marketplace specializing in high-value jewelry. We are committed to redefining the online jewelry shopping experience with cutting-edge solutions and innovative strategies.

We are seeking a Digital Marketing Executive to join our team and shape our digital presence. If you are passionate about digital marketing, driven by data, and skilled in creating impactful campaigns, this role is for you.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and increase engagement on GEMGEM's jewelry platform.
  • Tailor digital marketing strategies specifically for the US market, ensuring campaigns resonate with the target audience by leveraging insights into consumer behavior, market trends, and platform preferences.
  • Plan, manage, and optimize Google Ads and Facebook Ads campaigns to maximize ROI and achieve performance goals.
  • Optimize campaigns for US time zones to ensure maximum audience engagement and effectiveness.
  • Leverage AI tools like ChatGPT to craft compelling, engaging, and on-brand content for online platforms, including blogs, social media, and email campaigns.
  • Collaborate with the creative team to produce visually appealing digital assets that resonate with target audiences.
  • Apply basic SEO principles to optimize website content and improve search engine rankings.
  • Analyze campaign performance data to identify trends, generate actionable insights, and recommend improvements.
  • Prepare detailed reports tracking KPIs and present findings to stakeholders with data-driven recommendations.
  • Handle multiple campaigns simultaneously, maintaining high attention to detail and meeting deadlines in a dynamic environment.
  • Adapt quickly to shifting priorities in a fast-paced and high-pressure environment.
  • Stay updated with the latest digital marketing trends, technologies, and best practices to maintain a competitive edge.
  • Monitor and manage GEMGEM's online reputation by responding to customer reviews and inquiries professionally and promptly.
  • Work closely with cross-functional teams to align digital marketing efforts with overall business objectives.
Requirements:
  • Education: Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
  • Experience: 2 to 4 years of proven experience in digital marketing with a track record of successful campaigns.
  • US Market Expertise:
  • Experience running campaigns targeted at US audiences is highly preferred.
  • Knowledge of US cultural nuances and holiday campaigns (e.g., Black Friday, Cyber Monday).
  • Proficiency in managing Google Ads and Facebook Ads , including campaign setup, budget management, targeting, and optimization.
  • Hands-on experience with AI tools like ChatGPT for content creation.
  • Basic understanding of SEO principles and website optimization techniques.
  • Strong analytical skills with the ability to interpret performance metrics and make data-driven decisions.
  • Multitasking Ability:
  • Manage multiple campaigns across various platforms, including Google Ads, Facebook Ads, and email marketing, with efficiency.
  • Balance creative content creation, data analysis, and campaign execution seamlessly.
  • Experience with project management tools like ClickUp , Asana , Trello , or Monday.com is a plus.
  • Excellent communication skills, both written and verbal.
  • Detail-oriented and committed to producing high-quality work.
  • Proactive, adaptable, and able to thrive in a fast-paced digital landscape.
  • Collaborative team player with the ability to work across multiple departments effectively.
Why Join GEMGEM?
  • Be part of an innovative and fast-growing global marketplace.
  • Work with a passionate and collaborative team.
  • Opportunity to make a significant impact in the digital marketing space for a niche luxury brand.

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