Programmatic-Analyst

4 days ago

bangalore, India Annalect India Full time
About US
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together
Responsibilities
Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. Includes, but not limited to, setting bid strategies and performance monitoring
Deliver actionable audience and optimization-based insights at agreed-upon cadence
Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
Understand performance objectives and KPIs to develop successful optimization recommendations
Proactively learn advanced trading and optimization techniques across all preferred platforms
Strictly adhere to agreed quality and delivery timelines.
Qualifications
2 to 5 years of experience in managing programmatic campaigns using DV360.
Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience with Google platforms
General troubleshooting skills and strong attention to detail
Working knowledge of digital marketing: display, video, social and marketing analytics
Proven technical and analytical aptitude, with a curiosity for testing and innovation
Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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