Associate Director of Performance
2 days ago
We operate across diverse geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition; as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigour, an entrepreneurial mindset, and the ability to influence C-suite decision-making.
We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. We seek individuals who thrive in uncertainty, bring fresh and innovative perspectives.
Here's what we're solving for:
This role sits at the intersection of analytics, product, and growth, tackling first-time, complex challenges across diverse genres
Content Growth & Expansion: Improve CPI for new shows and scale high-performing content to reach new audience segments
Test, iterate, and scale both paid and organic channels to drive sustainable growth. Revenue & Retention Optimisation: Maximise monetisation, improve retention metrics, and enhance user lifetime value
AI-Driven Production & Scaling: Shift user acquisition testing from thumbnail optimisation to AI-driven experiments and scale realistic AI-generated videos for content distribution
Content Adaptation & Commissioning: Optimise content adaptation for broader appeal and identify high-potential growth shows across key categories
Live-Action Production: Maintain and scale live-action content as a core part of our ongoing operations, leveraging A/B testing and advanced analytics to optimise content performance and acquisition strategies
Here’s what we are looking for:
~5+ years of experience in growth/ business roles with high operational excellence
~ Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
~ Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
~ Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning. Have an action-bias; solve problems, execute, and iterate, if required
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