Campaign manager

5 days ago


Gurgaon, Haryana, India Times Internet Full time
Job Title: CAMPAIGN MANAGER
Location : GURGAON
VERTICAL: TIMES MOBILE
DOMAIN: DIGITAL MARKETING
EXPERIENCE: YEARS
About Times Internet
At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.
Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.
As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.
We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level
About the Business Unit
TIMES MOBILE is the Performance marketing Division of Times Internet. We inform and actively engage you to drive progress at a local and national level. We bring you the latest news, analysis and videos across current affairs, business, entertainment, sports, lifestyle and culture everyday.
About the Role
The Campaign Manager will drive user traffic to deliver quality leads/installs/sales & customer acquisition for established clients on CPI/CPR/CPL/CPA/ CPC pricing models. This will be for performance clients of Times Internet
Work Responsibilities
Drive user traffic to deliver quality leads/installs/sales & customer acquisition for established clients on CPI/CPR/CPL/CPA/ CPC pricing models. This will be for performance clients of Times Internet.
Engage with direct publishers & network partners to ensure effective campaign delivery.
Negotiate pricing, establish commercial agreements with affiliates & partners to maximize business objectives.
Monitor & analyze performance campaigns, generate daily reports & lead periodic discussion with clients on the campaign objectives.
Create individual funnels for performance marketing mandates through strong market intelligence & networking
Skills, Experience & Expertise-
Understanding of Campaign Setup, Optimization and Analysis of Biddable Channels Google Ads, Meta Ads, Double click and other DSPs
In-depth understanding of campaign setup and optimisation on mobile attribution platforms (MMPs) like Appsflyer, Singular, Branch, Adjust etc
Should have hands on experience on various ad tech tools & platforms such as offer18, trackier, taboola, outbrain, mfilterit, P360 etc.
Good interpersonal skills. high level of creativity , integrity & strong work ethics.
Good communication and analytical skills
Past experience of working in a matrixed environment
Eligibility
A minimum of 2 years of experience in a related field of work - strategy, digital transformation, agile work environment
Graduation from a premier institute
Specialization in Digital Marketing is preferred
Engineering & Technology background will serve as a major advantage
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