Marketing Operations Specialist

5 days ago

tamil nadu, India 2X Full time

Job Summary The Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and/or Standard. This role is responsible for the end-to-end development, deployment, and support of complex, data-driven marketing campaigns. The ideal candidate will be proficient in campaign architecture, scripting, data modelling, and platform integration, with a strong focus on troubleshooting and performance optimization. Key Responsibilities Campaign Development & Execution Build and configure multi-channel campaigns (email, SMS, push, direct mail) using Adobe Campaign workflows Develop custom scripts and logic for dynamic content, audience segmentation, and personalization Create and maintain reusable templates, delivery mechanisms, and campaign components Platform Configuration & Data Management Design and manage schemas, targeting workflows, and data imports/exports Implement ETL processes and ensure data integrity across campaign executions Optimize database queries and workflows for performance and scalabilit Troubleshooting & Support Diagnose and resolve issues related to campaign execution, delivery failures, and data inconsistencies Monitor logs, delivery reports, and workflow execution to proactively identify and fix errors Collaborate with Adobe support and internal IT teams to resolve platform-level issues. Integration & Automation Integrate Adobe Campaign with external systems (CRM, web analytics, APIs, Adobe Experience Cloud) Develop and maintain SOAP/REST API connections for real-time data exchange and campaign triggers Automate recurring campaign processes and reporting workflows Requirements : Certification Candidates must hold at least one of the following Adobe Certified Expert credentials: Professional: Developer Expert: Developer Master: Architect Technical & Soft Skills: Minimum 3+ years of hands-on experience with Adobe Campaign (Classic or Standard) At least one year of Adobe Campaign Classic software experience Strong proficiency in the following areas: SQL for data manipulation and targeting preferred JavaScript and HTML/CSS for email scripting and personalization XML for template and workflow configuration Experience with SOAP/REST APIs, webhooks, and data connectors. Familiarity with Adobe Experience Platform, Adobe Analytics, and Adobe Journey Optimizer is a plus Understanding of data privacy regulations and secure data handling practices A basic understanding of marketing automation An understanding of relational database concepts Experience with campaign performance tuning and delivery optimization. Ability to translate business requirements into scalable technical solutions.

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