Content & Creative Coordinator

5 days ago

Moradabad, India Pure Wiff Full time

About Pure WiffPure Wiff is a fast-growing D2C fragrance brand offering premium car and home fragrances. We are building an experience-led brand with high creative output and strong storytelling. We are growing using performance marketing (Meta Ads + UGC) and are looking for someone who can coordinate, organise, and execute our creative production pipeline.Role OverviewWe are looking for a Content & Creative Coordinator who can help convert our founder’s creative direction into clear briefs, organised workflows, and timely delivery of ad creatives.This is a high-execution role.You will coordinate between:- UGC creator agency- Video editor(s)- Founder- Media buyerYour goal is to ensure consistent weekly creative output for paid ads.Key Responsibilities1. Creative Briefing & Script Coordination- Convert founder’s notes into clear, structured creative briefs- Write talking points, hooks, and on-screen text guidelines- Share briefs with UGC creator agency and ensure understanding- Request retakes, missing clips, or corrections as needed- Prepare shot lists and deliverable checklists for every brief2. UGC & Raw Footage Management- Receive raw footage from creators and check compliance with brief- Flag gaps or reshoots immediately- Organise all raw clips neatly in Google Drive with naming conventions3. Coordination With Editor- Create an editing brief for each video- Ensure editor delivers:- Hook variations- Messaging Variation- On-screen text additions and spell checks- Follow up for timely delivery- Do basic QC of edits before founder review4. Project Management- Maintain the creative production pipeline on Trello- Upload new creatives to drive + Trello cards- Maintain calendars, tracking deadlines and follow-ups to avoid delays- Pull basic performance data from internal dashboards (CTR, ROAS, CPC)- Prepare a weekly summary for founder review5. Creative Support (Canva and basic video editing tool)- Create hook iterations and cutdowns of the main edited video- Help with occasional small shoots/b-roll capture (phone camera is enough)- Assist with content for Amazon/Shopify listings when neededWho You Are- 1–3 years of experience / internship in content, social media, influencer/UGC coordination, production, or creative ops- Strong organisational and coordination skills- Good written English- Understands reels/TikTok-style videos- Familiar with modern DTC brands- Comfortable working in a fast-moving startup environment- Loves content, creative ideas, and problem-solving- Not afraid to chase creators/editors to meet deadlines- Basic Video Editing (Instagram Edits, VN, Capcut) and Canva SkillsNice-To-Have Skills (Not mandatory)- Experience with UGC creators or content creation- Understanding of paid ads formats- Creative thinking for hooks/talking points

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