Digital Marketing Growth Manager

Digital Marketing Manager – HitFame (Delhi) Location: Delhi NCR | Experience: 8–15 Years | Function: Marketing | Industry: About HitFame HitFame is an AI-powered entertainment platform revolutionizing how aspiring and established professionals in the entertainment industry find work, gain exposure, and build meaningful networks. Designed for actors, singers, influencers, editors, directors, VFX artists, art directors, and creators , HitFame enables users to showcase their talent, apply for real opportunities, and grow their digital brand — all from a mobile-first, intelligent ecosystem .
With over 150,000+ users and rapidly scaling in the booming creator economy, HitFame aims to become the largest global AI-based job & networking platform for entertainment professionals.
Position Overview We are seeking a highly experienced, data-driven, performance-focused Digital Marketing Manager who will be responsible for building HitFame’s digital growth engine across brand visibility, app downloads, premium subscription sales, affiliate-led growth, lead generation, and online presence across channels.
You will be expected to lead 360° digital strategy and execution across the funnel — from awareness to acquisition to revenue — while working closely with leadership and cross-functional teams.
Define and implement data-backed digital marketing strategies aligned with business goals
Mobile App Marketing & ASO
Drive Android & iOS installs through paid, organic, influencer, and community channels
Full ASO ownership — keywords, creatives, A/B testing, reviews, and deep linking
Performance & Paid Marketing
Manage campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, TikTok, Snapchat, X (Twitter), OTT/CTV , and programmatic platforms
Strong experience in Performance Marketing and Affiliate Marketing to drive subscription sales (Premium & Professional Plans) via ad networks, influencers, affiliate publishers, and creator monetization programs
io for optimization and dynamic creative execution
#Build and scale affiliate marketing strategies with creators, influencers, affiliate marketplaces, and partner agencies
Track, optimize, and scale partner performance to increase conversions and reach
Blog Monetization & SEO
Scale HitFame’s News & Blog Page as a monetization engine through programmatic ads, affiliate links, sponsored content, and high-ranking SEO content
Plan content calendar and work with writers, editors, and AI tools (Jasper, ChatGPT, SurferSEO) for SEO-driven articles
Social Media & Community
Build HitFame’s digital brand across Instagram, YouTube, Facebook, LinkedIn, X, and Snapchat
Create & schedule content, reels, campaigns using Hootsuite, Buffer, SocialBee, Canva, Jasper
Partner with influencers and creators to expand brand voice and visibility
#Lead Generation & CRM
Run B2B and B2C lead-gen campaigns for artist bookings, casting leads, and premium plan conversions
Design CRM funnels and email workflows using HubSpot, ActiveCampaign, MoEngage, Mailchimp
SEO/SEM & Web Optimization
On-page/off-page SEO, SERP ranking, schema, site speed audits, and keyword strategy
SEM campaign planning with PPC optimization, ad copies, A/B testing landing pages
Use tools like SEMrush, Ahrefs, Google Search Console, and SurferSEO
#Track CAC, ROAS, DAU/MAU, bounce rate, funnel drop-offs using GA4, Appsflyer, Hotjar, Power BI, Supermetrics
Automate data pipelines and workflows using Zapier, Kissmetrics, Meta & Google API integrations
#Own digital campaigns for selling HitFame Premium & Professional plans
Drive AOV, conversion rate, and customer retention across app and web stores
#ORM through Google Alerts, Social Listening, and Review Management Tools
Protect and build brand sentiment through community response and digital PR
Drive loyalty programs, creator community activations, and referral engines
Required Skills & Experience
~8–15 years of digital marketing experience in mobile apps, creator platforms, D2C, influencer tech, or entertainment-tech companies
~ Deep expertise in performance marketing, affiliate marketing, ASO, SEO/SEM, CRM, paid media, influencer growth, and blog monetization
~ Hands-on experience with Meta, Google Ads, Firebase, Appsflyer, Google Analytics, Programmatic platforms, Affiliate networks, and CRM tools
~ Leadership experience managing budgets (₹10L+ monthly), leading cross-functional teams, and delivering measurable outcomes
~ If you're a growth hacker at heart and believe in building a digital platform that empowers the future of global entertainment— HitFame is your stage.

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