Manager - Account Based Marketing

3 days ago

bangalore, India Onsurity Full time

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.


Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.


We encourage you to read more about us on You can also find us on LinkedIn, Instagram, and YouTube.


Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.

  • Onsurity is providing healthcare membership to SMEs with as low as three employees
  • The Journey Of Startups: Journey Onsurity
  • Cricketer Anil Kumble backs Onsurity as strategic advisor
  • Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers
  • 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study
  • News: Onsurity secures $45M Series B round led by Creaegis — People Matters


We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.


Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity’s Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.

Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.


Role & Responsibilities:


We are seeking a skilled Data Management & CRM Specialist to play a pivotal role in activating/developing our cold database through strategic marketing nurture campaigns. This role requires a keen eye for data, a strong understanding of CRM systems, and a passion for driving customer engagement.


Responsibilities:


A) Data Management:

  • Cleanse, enrich, and segment cold database to identify high-potential leads.
  • Develop and maintain data quality standards and processes.
  • Collaborate with cross-functional teams to ensure data accuracy and consistency.


B) CRM System Management:

  • Configure and optimize CRM system (e.g., LeadSquared, HubSpot) to support marketing automation and lead nurturing.
  • Create and manage custom objects, fields, and workflows to track lead progression.
  • Implement Reporting based data-driven segmentation and scoring models to prioritize leads.


C) Marketing Nurture Campaign Activation:

  • Develop and execute targeted marketing nurture campaigns to engage cold leads.
  • Create compelling email sequences, personalized content, and automated workflows.
  • Track and analyze campaign performance metrics to optimize strategies.
  • A/B test different campaign elements to improve engagement and conversion rates.


D) Lead Scoring and Qualification:

  • Develop and implement lead scoring models to identify high-quality leads.
  • Collaborate with SDR team to qualify and hand off leads effectively.
  • Ensure clear lead dispositioning and accurate data entry into the CRM.


E) Data-Driven Insights:

  • Analyze customer behavior and campaign performance to identify trends and opportunities.
  • Generate actionable insights to inform marketing strategy and decision-making.
  • Reporting Based on objective modelling for lead disposition stages.


Qualifications:

  • Bachelor's degree in Marketing, Business, Computer Science, or related field.
  • Proven experience of 5 to 8 years in data management, CRM systems, and marketing automation.
  • Strong understanding of marketing principles, including lead generation, nurturing, and conversion.
  • Proficiency in CRM systems (e.g., HubSpot) and marketing automation tools.
  • Excellent data analysis and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Ability to work independently and collaboratively in a fast-paced environment.

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