Aarohan Project Lead
1 week ago
Role Description:
- GTM/Retail Channel Expansion- Key in executing /implementing direct distribution plan in terms of driving direct distribution under S&D Plan.
- Recommend changes in sales representation by mapping “ As is” & “ To be” mode of coverage as per S&D plan looking at Pop strata & business value at town level.
- To drive extraction plan from any expansion initiative in terms of consistency of billing & driving bill value.
- Identifying right channel partner profile to enable right selection at fundamental level. · Periodically monitor the sales structure for effective span of control & performance through templatized goals & competencies across SO Level for the Zone.
- Monitor the effectiveness of ISRs incentive structure and R&R parameters and recommend programs based on marketbenchmarking of best practices. The incumbent will have to partner with Trade marketing for effective execution
- Diagnose the cause of non-performance whether it is related to processes or people ( Will & Skill) and recommend action plan related to sales force training.
- Study the current sales automation process and identify the problems related to “ As is” process and recommend “ To be” through best practices in the market & partner with IT team for execution.
Skills & Competencies Required:
- Functional Competence:
- FMCG-Channel Sales understanding
- GTM strategy execution
- Proficient in use of sales tech tools/MS Office
- Strong quantitative skills
2. Behavioral Competence
- Ownership/outcome orientation
- Bias for action/entrepreneurial
- Planning & Organizing
- Influencing leadership/strong communication
- Collaborative
3. Minimum 5 years of similar experience in FMCG industry
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