General manager – sales | delhi market | spirits industry

2 days ago


Vellore, India Alcostar Distillers Full time

General Manager – Sales | Delhi Market | Liquor & Spirits Job Profile We are looking for a seasoned General Manager – Sales to lead and expand our liquor sales in Delhi. The ideal candidate will have strong knowledge of the Delhi-liquor market, state excise policies, distributor networks, and sales strategies for premium and IMFL products. This is a leadership role responsible for driving revenue growth, managing a large sales team, and ensuring strong brand presence across the state. Key Responsibilities ·       Lead and manage all sales operations in Delhi, covering distributors, wholesalers, and on-trade/off-trade channels. ·       Develop and execute territory-specific sales strategies to achieve revenue and volume targets. ·       Build and maintain strong relationships with CSD, excise officials, distributors, and key accounts. ·       Monitor state excise policies, regulations, and compliance requirements and ensure adherence. ·       Set and monitor sales targets, KPIs, and incentive structures for the team. ·       Analyse market trends, competitor activity, and consumer behaviour to optimize sales strategy. ·       Collaborate with marketing and brand teams to drive promotions, visibility, and product launches. ·       Oversee territory sales forecasting, reporting, and budget management. ·       Mentor, train, and motivate the regional sales team to ensure high performance. Skills and Qualification ·       Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred). ·       12–20 years of experience in liquor sales, with strong focus on the Delhi market. ·       In-depth knowledge of state excise laws, CSD sales, and IMFL distribution networks. ·       Proven track record of achieving sales targets and growing market share. ·       Excellent leadership, negotiation, and stakeholder management skills. ·       Strong analytical, strategic, and execution abilities. Location: Delhi Company: Alcostar Group of Companies Experience: 12–20 years | Industry: Liquor / Distillery / Spirits Why Join Us ·       Lead sales for a premium liquor brand in one of India’s largest and most dynamic liquor markets. ·       High-impact role with visibility at senior management level. ·       Competitive salary with performance-linked incentives. ·       Opportunity to shape sales strategy and expand market presence in Uttar Pradesh. To Apply Send your CV to Corp. .com with the subject line: Application – GM Sales (Delhi Market) or apply directly via.



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