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Sr. executive social media

2 months ago

Noida, India GEDU Services Full time
Social Media Manager
Noida Sector 64
Full-time
Work From Office
Key Responsibilities:
Social Media Strategy: Develop and implement effective social media strategies to boost brand awareness, engagement, and reach across multiple platforms (Facebook, Instagram, Linked In, Twitter, etc.).
Campaign Management: Plan, execute, and monitor social media campaigns with the goal of increasing engagement, lead generation, and audience growth.
Content Creation: Develop engaging, relevant, and creative content (graphics, videos, copy) that resonates with our target audience in the education sector. Write compelling social media posts, blogs, and other promotional content.
Analytics & Reporting: Use social media analytics tools to track performance, report on key metrics (impressions, engagements, organic reach), and derive actionable insights to optimize future campaigns.
Engagement : Actively engage with our community by responding to comments, messages, and inquiries across platforms in a timely and professional manner.
Collaboration: Work closely with the marketing and content teams to align social media efforts with broader marketing campaigns and company goals.
Competitor Analysis: Keep up to date with industry trends, analyze competitor activity, and identify opportunities for growth and innovation.
Requirements:
Proven experience as a Social Media Manager or similar role, ideally in the education sector or related field.
Content Creation : Strong skills in content development, including writing, editing, and designing multimedia content (graphics, videos).
Campaign Management : Ability to independently manage and execute social media campaigns, from ideation to completion.
Social Media Analytics : A fair understanding of social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, Sprout Social, Facebook Insights).
E nglish Proficiency : Excellent command of written and spoken English.
Tech-Savvy: Familiarity with digital marketing tools, trends, and best practices.
Strong organizational and multitasking abilities, with a keen eye for detail.
A passion for education and a creative mindset to engage and inspire our target audience.
Preferred Skills:
Experience with paid social media campaigns (Facebook Ads, Instagram Ads, etc.).
Understanding of social media algorithms and emerging platforms.