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Google Ads Specialist

1 week ago

tamil nadu, India One MG Full time
About Us:
We are One MG or One Mind Group, an integrated marketing communications agency incepted to build awe-inspiring brands. With over 16 years of experience across branding and integrated marketing communications, we have delivered disruptive results for over 300 brands across 20 different industries.
We are headquartered in India with a presence in the UAE and the US.
To know more: Google Ads Specialist/Digital Marketing Specialist
Location: Chennai
About the Job:
The Ads Specialist will be responsible for developing, implementing, and optimizing advertising campaigns on Google Ads and Meta Ads platforms. The ideal candidate will possess a deep understanding of PPC strategies, audience targeting, and data-driven decision-making. We are looking for a digital marketer with minimum 2 years of expertise in paid campaigns across google (search and display), meta ads
Responsibilities:
Develop and manage paid campaigns across various platforms (Google AdWords, Bing, YouTube, Facebook), ensuring maximum ROI.
Conduct keyword research for PPC campaigns to identify opportunities for growth.
Recommend strategic campaign adjustments to enhance lead generation and conversion rates.
Monitor and report on campaign performance, providing insights and optimizations to internal teams and clients.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
Effectively communicate results to management weekly
Track, manage campaign performance along with generating reports
Campaign management, strategy development, performance analysis, A/B testing.
Required Skillset:
Minimum 2+ years’ experience in managing paid digital campaigns.
Any undergraduate / post graduate degree with specialization in Paid Digital Marketing