Innovation Lead

5 days ago

Pune, Maharashtra, India Quick Heal Full time
is India's most trusted name in cybersecurity innovation. With a legacy of over 30 years, we've grown from a garage-born antivirus start-up to a globally respected, publicly listed cybersecurity product company with a market capitalization of INR 2,500 Cr and revenues approaching INR 400 Cr.

Quick Heal has transformed from protecting individual users under the Quick Heal brand to safeguarding businesses of every size with our enterprise-grade portfolio. We are home to India's largest indigenous malware and threat research lab, and the creators of industry - first innovations like and SiA , a Gen-AI powered analyst assistant. Our product stack spans Endpoint Protection, XDR, Zero Trust, Threat Intelligence, Data Privacy, and beyond - built upon a robust Cybersecurity Mesh Architecture.

is a leading institute for cybersecurity education and training. Quick Heal drives impactful initiatives through its foundation, focusing on education, employability, vocational training, and cybersecurity awareness—contributing to a safer, inclusive, and sustainable future.

Position: Lead – Website & Social Commerce

Experience: 8+ Years

The Lead – Website & Social Commerce will own and scale the direct-to-consumer (D2C) business via our website and social commerce channels . This role combines P&L ownership , performance marketing leadership , and content-driven commerce strategies to maximize revenue and profitability.

You will proactively drive business growth by experimenting with new models , collaborating with agencies and internal stakeholders , and delivering exceptional customer experience across all digital touchpoints.

Website & Social Commerce Strategy

Lead website strategy , ensuring world-class UX/UI, fast checkout, and personalized journeys for customers.

Build and scale social commerce initiatives across Instagram, Facebook, YouTube, and emerging platforms.

Design content-led commerce campaigns that leverage brand storytelling to drive sales.

Performance Marketing & SEO

Work closely with the performance marketing agency to drive customer acquisition, retargeting, referral, and affiliate programs .

Partner with the SEO agency to improve organic visibility, search rankings, and content performance .

Partner with Brand, IT, Strategy, and other stakeholders to ensure consistent brand messaging and commerce execution.

Collaborate with influencers, marketplaces, affiliate partners, and other ecosystem players to drive both business and brand outcomes .

Achieve D2C revenue targets and deliver profitable unit economics .

Grow social commerce revenue contribution to overall digital P&L.

Build a best-in-class website experience optimized for conversions.

Launch data-backed personalization strategies to increase retention and repeat purchases.

Proven experience in P&L management and scaling D2C businesses .

Expertise in website commerce platforms (Shopify, Magento, WordPress).

Hands-on knowledge of performance marketing tools and affiliate management .

Creative yet data-backed decision-maker .

Excellent stakeholder management and influencing skills.

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