EXL | Digital Marketing Strategy SME
14 hours ago
Job Summary: We are seeking a highly skilled and experienced Subject Matter Expert (SME) to lead and enhance our digital marketing strategy. The ideal candidate will have a deep understanding of digital marketing trends, data analytics, and strategic planning to drive client’s marketing efforts to the next level.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversions.
- Utilize web analytics tools, like Google Analytics 4 (GA4)/GTM or Adobe Analytics, to gather and analyze data, providing actionable insights.
- Perform ROI analysis to measure the effectiveness of marketing campaigns and strategies.
- Analyze and interpret web analytics data to identify trends, opportunities, and areas for improvement.
- Create compelling stories on customer journey, funnel gap analysis from data & develop dashboards on tools like PowerBI & Looker Studio
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Align industry best practices for digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing, & seamless integration of web analytics platforms with websites and apps to guarantee accurate tracking of traffic and user behavior.
- Monitor and report on the performance of digital marketing initiatives, providing actionable insights and recommendations.
- Stay updated with the latest trends and advancements in digital marketing sphere.
- Train and mentor junior team members on web analytics and digital marketing strategies.
Qualifications:
- Proven experience in digital marketing strategy development and implementation.
- Strong analytical skills with the ability to interpret complex data sets.
- Proficient in using SQL, or BigQuery to analyze data and find insights, trends & gaps
- Expertise in Google Analytics 4 (GA4), Google Tag Manager
- Excellent communication and presentation skills.
- Ability to work collaboratively in a fast-paced environment.
- Certification in GA4 or related digital marketing certifications is a plus.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
Preferred Skills:
- Knowledge of HTML/CSS, JS & web development and UX/UI principles.
- Experience with marketing automation platforms.
- Familiar with applications of modeling techniques such as Customer segmentation, Media Mix Modeling
- Understand principles of Identity resolution techniques & implementation and usage of CDP platforms
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