Give | Marketing Lead | india

1 month ago

india Give Full time

Role: Marketing Lead, Give Discover


Designation: Manager/ Assoc Manager


Key skills: Growth marketing, Brand management, content marketing, LinkedIn marketing,Thought leadership, Digital marketing

Location: Remote, with periodic travel expected.


About Give Discover

At Give Discover, we connect grantmakers and NGOs to drive social impact. Our platform hosts a vast number of NGOs with rich profiles and numerous verified nonprofits, enabling informed decision-making for CSR initiatives, foundations, high-net-worth individuals (HNIs), and individual donors.

Find out more about us at give.do/givediscover


About the role

Give Discover was launched in 2022 with the aim to bridge the information gap in the development sector. We now aim to drive the platform growth to bring more users- both donors and NGOs to use it at scale for grantmaking decisions.

We are looking for a marketing lead who can take end to end ownership of developing a growth strategy- ads, social media content, SEO, PR and executing it, while working collaboratively with other internal and external teams.


You will be responsible for

● Marketing strategy and planning

○ Build and execute a marketing strategy to create awareness for Give Discover within the CSR community

○ Position Give Discover as a development sector thought leader

○ Own marketing outcomes, not just activities


● Growth marketing

○ Develop comprehensive marketing strategies to drive brand growth and revenue influence- including content, video, events, digital channels (emails, website, Linkedin)

○ Effectively use and analyze data- leads data, platform users, GA for growing the platform

○ Drive PR coverage and media partnerships for Give Discover, using PR agencies as needed

○ Own content creation for Give Discover- creatives, social media, emails, blogs etc.

○ Own the Give Discover website, and drive relevant traffic

○ Partner with existing CSR focused events and over time, create and manage owned B2B events

○Work with cross-functional teams- Product, due diligence etc. to drive platform growth


This is a high visibility, hands-on role in a startup environment. You will be responsible for building a B2B social impact brand from scratch. The list given above is indicative at best, and the role will need innovative thinking and hustle beyond doing the obvious.


You will be successful if you come with

● 4+years of overall experience with 2+ years in a growth marketing role

● Prior experience and a strong conceptual understanding of B2B marketing is essential

● Excelling with data analysis and the ability to drive effective decision making through data

● Ability to write long-form and short-form copy, and work with content creators as needed

● A strong design aesthetic, and high comfort in working with designers

● A genuine interest in the social development sector- Prior experience in the sector is relevant, but not mandatory.

● High comfort with using marketing automation tools and generative AI tools, where relevant.

● Ability to bring creative, out-of-the-box thinking to the table

● Hands-on approach to execution- the ‘roll up your sleeves & get hands dirty’ kinds

● Desire to work in a fast-paced startup environment


About Give

Give exists to alleviate poverty by enabling the world to give. Established in 2000, Give is the largest and most trusted giving platform in India. Give enables individuals and organizations to raise, donate and deploy funds conveniently to any cause they care about. Give’s offerings include retail giving (give.do), CSR services (Give Grants) and nonprofit information (Give Discover).


Our values

: integrity in everything we do

: empathy towards all

: serve with passion

: focused on scale

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