AVP - Media & Maketing

AVP – Media & MarketingLocation: Corporate Office, New DelhiReports to: Director – School & V.P. – Admission & PlacementDepartment: Marketing and MediaRole Purpose:To lead and execute marketing and media initiatives that enhance the brand visibility,positioning, and engagement of Seth M.R.Jaipuria Schools and Jaipuria Institute ofManagement at Pan Jaipuria level. The role involves planning, strategizing, andimplementing marketing campaigns—both online and offline—aimed at increasingadmissions, corporate connect, and brand equity in alignment with the organisational goals.Key Responsibilities:1. Strategic Marketing & BrandingDevelop and implement an integrated marketing strategy for admissions, placements,academic programmes, events, and corporate outreach.Ensure consistent brand messaging across all platforms—print, digital, broadcast, andon-ground.Design and roll out brand campaigns (e.g., Open House, Convocation, FacultyDevelopment Programmes) for internal and external audiences.Develop an unified Brand Communication Strategy that ensures consistent tone,messaging, and visual identity across multiple platforms2. Digital Marketing & Web PresenceLead digital campaigns across platforms (Google, Meta, LinkedIn, etc.) to generatequality leads and improve digital visibility.Manage agency partners for SEO/SEM, social media marketing, content development,and digital creatives.Regularly update and audit the website for user experience, accuracy, SEOperformance, and analytics.3. Social Media & Content StrategyOversee the content calendar and storytelling for Facebook, Instagram, LinkedIn,Twitter, and YouTube.Curate engaging narratives showcasing student life, placements, facultyachievements, research, alumni, and campus events.Promote user-generated content, influencer engagement, and campus brandingthrough strategic content initiatives.4. Print & Outdoor MediaManage print media buying, creative conceptualization, ad releases, and presscommunications for campaigns.Coordinate with agencies and internal stakeholders to ensure timely release of high-impact visuals and messaging.Oversee outdoor branding (hoardings, bus shelters, metro branding) aligned withcampus-specific needs.5. Event & PR ManagementDesign media strategy and collaterals for flagship events: Convocations, Conferences,HR Summits, and Admission Drives.Build and manage media relationships for press releases, coverage, and institutionalannouncements.Ensure visibility of brand Jaipuria in top-tier media publications.6. Budgeting & ReportingPrepare and manage the annual marketing budget in alignment with goals.Track ROI on campaigns using tools like Google Analytics, Meta Manager, and otherCRM/Lead Management systems.Submit periodic reports on campaign performance, brand metrics, and studentengagement analytics.7. Collaboration & Team ManagementCollaborate with senior leadership team of the Institute and School to align them onBrand and Marketing agenda.Guide and coach a team of 5 to 7 Managers/Dy Managers and delegate the task as pertheir potential.Key Competencies Required:Strategic Marketing PlanningDigital Marketing and Lead GenerationBrand Storytelling and Content StrategyCampaign Execution and Performance AnalysisStakeholder Management and Vendor CoordinationCreativity and Attention to DetailStrong Communication and Media Handling SkillsQualifications & Experience:Postgraduate in Marketing, Mass Communication, or related field (MBA preferred).10–15 years of relevant experience in Education / Edu Tech with at least 5 - 7 yearsin a leadership marketing role.Strong understanding of digital platforms, marketing analytics, media buying, andinstitutional branding.