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Controller

1 month ago

India Granimals Full time

Job Title: Controller

Company: Granimals

Experience Level: 3 to 5 years of experience

Location: Remote

Job Type: Full-time

About Granimals:

Granimals is a one-stop solution freeing people from pain and limitations and helping them achieve

their dream outcomes via online injury rehabilitation, specialised sports performance, and strength &

conditioning focused training.

In our less than 3 years of operations we have impacted the lives of ~9000+ global customers in 45+

countries and 5 continents. We have bold ambitions to become the largest mindset-led injury

rehabilitation organisation in the world By 2028.

Bootstrapped, founded and led by three childhood friends and ex-professional athletes– Aameen,

Sidharth, and Rochan, Granimals have a team of experienced physiotherapists, trainers and coaches,

that provide customised online programs tailored to each individual's needs.

Job Overview:

The Senior Controller at Granimals will play a crucial role in aligning sales strategies with the

company's long-term business goals, driving financial performance, and optimizing revenue and

profitability. This position requires a strategic thinker with strong financial acumen, excellent

analytical skills, and a proven track record in sales operations and financial reporting. The ideal

candidate will have 4 to 7 years of experience in a similar role.

Responsibilities:

● Strategic Alignment:

○ Corporate Strategy Integration: Ensure sales strategies align with the company's

long-term business goals and corporate development plans.

○ Support for Strategic Initiatives: Collaborate with corporate development teams to

identify sales opportunities that drive strategic initiatives such as mergers,

acquisitions, and market expansion.

● Financial Reporting and Analysis:

○ Sales Performance Metrics: Develop and maintain financial models and KPIs to track

sales performance and profitability.

○ Trend and Variance Analysis: Analyze sales data to identify trends, variances, and

opportunities for improvement.

○ Strategic Reporting: Prepare detailed financial reports and presentations for senior

management, providing insights on sales performance and its impact on strategic

initiatives.

● Sales Process Improvement:

○ Efficiency Enhancement: Streamline sales processes and workflows to improve

efficiency and effectiveness.

○ Best Practices Implementation: Implement best practices for sales operations,

including CRM usage, sales reporting, and territory management.

○ Process Standardization: Ensure standardized processes and tools across sales

teams to maintain consistency and accuracy.

● Sales Forecasting and Budgeting:

○ Accurate Forecasting: Collaborate with sales leadership to create accurate sales

forecasts that align with corporate financial plans.

○ Budget Management: Oversee the budgeting process for sales operations, ensuring

efficient resource allocation and alignment with strategic financial objectives.

○ Variance Reporting: Monitor financial performance against budgets and forecasts,

reporting variances and recommending corrective actions.

● Revenue and Profit Optimization:

○ Strategic Pricing and Tariff Development:

■ Develop and implement pricing strategies and tariff structures for energy

products and services that maximize revenue and profitability while

remaining competitive in the market.

■ Analyze market demand, competitor pricing, and cost structures to adjust

pricing models dynamically, ensuring optimal profit margins.

■ Collaborate with cross-functional teams to design innovative pricing models

that capture value from new energy solutions, including renewable energy

sources, storage systems, and energy trading.

○ Market Segmentation and Targeting:

■ Conduct detailed market segmentation to identify high-value customer

segments and tailor product offerings to meet their specific needs.

■ Utilize advanced analytics to understand customer behaviors, preferences,

and consumption patterns, informing targeted sales and marketing

strategies.

■ Develop and execute targeted campaigns and promotions aimed at

increasing market penetration and capturing new revenue streams within

identified segments.

○ Operational Efficiency and Cost Management:

■ Implement process improvements and operational efficiencies to reduce

costs and enhance the profitability of energy trading and service delivery.

■ Perform regular cost-benefit analyses to identify and eliminate inefficiencies,

ensuring the company operates at optimal cost levels.

■ Collaborate with procurement, operations, and technology teams to negotiate

favorable terms with suppliers and leverage technology to streamline

operations, reducing overhead and variable costs.

○ Product and Service Innovation:

■ Drive the development and launch of new energy products and services that

meet emerging market needs and capitalize on technological advancements.

■ Conduct feasibility studies and financial analyses to assess the profitability

and market potential of new product ideas.

■ Cross-functional collaboration to bring innovative energy solutions to market,

ensuring they are commercially viable and aligned with customer demands,

thereby enhancing revenue growth and profit margins.

● Market and Competitive Analysis:

○ Comprehensive Market Research: Conduct thorough market research to understand

industry trends, customer needs, and competitive positioning.

○ Strategic Insights: Provide market insights to inform corporate development and

business strategy, including market entry, product development, and competitive

differentiation.

○ Risk and Opportunity Assessment: Evaluate the financial impact of external factors

such as economic shifts, regulatory changes, and technological advancements on

sales and corporate strategies.

● Stakeholder Collaboration:

○ Cross-Functional Coordination: Collaborate with other departments, such as legal,

operations, finance, and marketing, to align sales strategies with corporate objectives.

○ Clear Communication: Communicate financial metrics and project statuses to senior

management and external stakeholders, ensuring transparency and alignment.

○ Stakeholder Engagement: Prepare clear and informative reports and presentations for

both internal and external audiences.

● Risk Management:

○ Risk Identification: Identify financial risks associated with sales operations and

strategic initiatives.

○ Mitigation Strategies: Develop and implement risk mitigation strategies to protect the

company’s financial interests.

○ Policy Compliance: Ensure sales practices comply with regulatory standards and

internal policies.

● Performance Monitoring and Improvement:

○ KPI Development: Develop and track key performance indicators (KPIs) to measure

the success of sales strategies and initiatives.

○ Continuous Improvement: Implement feedback loops and continuous improvement

processes to enhance sales performance and strategic alignment.

○ Training and Development: Develop and implement sales training programs to ensure

the sales team is equipped with the skills and knowledge needed to meet strategic

goals.

Qualifications:

● Experience: 4 to 7 years in a similar role with a focus on financial analysis, sales operations,

and strategic alignment.

● Education: Bachelor's degree in Finance, Accounting, Business Administration, or related field.

MBA or CPA is a plus.

● Skills: Strong analytical and financial modeling skills, proficiency in financial reporting tools,

excellent communication and presentation skills, and the ability to collaborate

cross-functionally.

● Competencies: Strategic thinking, attention to detail, ability to manage multiple projects

simultaneously, and a proactive approach to problem-solving.

Benefits:

● Generous PTO: Paid Time Off for a balanced life.

● Flexible Work: Embrace diverse working styles with our remote-first approach.

● Direct Exposure: Grow professionally by working closely with our senior executive team.

● Clear Career Path: Own your career with a transparent roadmap for financial and professional

progression