NEWJ | Social Media Associate/Manager | mumbai

2 weeks ago

mumbai, India NEWJ Full time

NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by Shalabh Upadhyay and Kunal Chaudhary and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian.


Founded in 2018, the company’s mission is to tell stories that matter to India’s masses and remains committed to helping build a ‘Digital Bharat’ as well as grow the country’s Digital Knowledge Economy through impactful and India-centric storytelling. An important part of the mission is to reduce the urban-rural divide in India’s new media space by leveraging data and tech to serve one of the largest and fastest growing news markets in the world.


As a “social-first” publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam. From politics (NEWJ Rajneeti) and entertainment (Filmy) to sports (Game On) and informative and explainer stories (Desified), NEWJ covers it all.


NEWJ aims to scale up its capabilities in visual storytelling with a focus on #BharatFirst and has aggregated over 16.9 billion views since inception reaching an audience of tens of millions across a dozen social media and OTT platforms. It offers its partners and clients 9 times higher engagement rate and 5.5 times higher view to audience ratio compared to average industry standards As many as 850 video stories produced by the ‘NEWJ Room’ have recorded over a million views each.


NEWJ was ranked 35th amongst the top 50 Global Digital Media Companies by Tubular Labs Ltd

Explore more about us:


Who We’re Looking For: Social Media Associate/Manager


Key Responsibilities:-


YouTube Channel Management:

  • Develop, curate, and manage all published content (videos, images, graphics).
  • Optimize video content, titles, tags, descriptions, and thumbnails for SEO.
  • Analyze YouTube Analytics to guide strategy and improve performance.


Content Creation:

  • Collaborate with the content creation team to produce high-quality, SEO-optimized video content.
  • Ensure proper keyword research and use for video optimization.


Engagement:

  • Engage with our community in the comments, addressing questions, feedback, or potential issues.
  • Collaborate with influencers and other potential partners to grow the channel’s reach and credibility.


Content Strategy Development:

  • Develop a YouTube content calendar in alignment with the company’s goals.
  • Track emerging trends on YouTube and integrate them into our strategy.


SEO Expertise:

  • Perform continuous YouTube channel and video audits to ensure best practices in SEO are being applied.
  • Stay up-to-date with the latest YouTube algorithm changes and SEO techniques.


Cross-Platform Strategy:

  • Coordinate with other social media platforms to cross-promote and leverage content.
  • Ensure consistent messaging and branding across all social media platforms.


Reporting:

  • Provide monthly/quarterly analytics reports on YouTube channel performance, growth, and engagement.
  • Recommend actionable insights based on analytics.


What You’ll Need:

  • Proven 2-7 years of experience in managing a YouTube channel with a significant following.
  • Deep understanding of YouTube SEO best practices.
  • Excellent written communication skills in English.
  • Familiarity with YouTube Analytics and SEO tools.
  • Strong ability to work in a team and communicate with cross-functional departments.
  • Creative mindset with the ability to identify and act on new opportunities.
  • Bachelor’s degree in Marketing, Communications, or a related field preferred.


What we offer:

  • Competitive Salary: Your compensation will reflect your experience, qualifications, and the impact you bring to our growing team.
  • Comprehensive Benefits Package: Enjoy a range of benefits including health insurance, flexible working hours and paid parental leave
  • Career Growth: We’re committed to your professional development with opportunities for career advancement.
  • Inclusive Culture: Be part of a diverse and inclusive workplace that values every voice, promotes collaboration, and celebrates cultural richness across our team.
  • Recognition & Rewards: A culture that recognizes and rewards your hard work and achievements with employee recognition programs (Ninja of the month).
  • Innovation & Creativity: Thrive in an environment that encourages creativity and innovation. Bring your ideas to life as we continuously push the boundaries of digital storytelling.


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