Ad operations team lead
4 days ago
Day-to-Day Tasks Include:
Mentor team members to improve their skills and ensure high performance.
Oversee the management of DFP, Header Bidding, and tag-based partners to optimize ads and increase yield.
Test and review ad performance regularly to identify opportunities for better results.
Ensure customer queries are resolved quickly and efficiently, handling escalations when necessary.
Develop and maintain a knowledge base and canned responses for common issues to improve efficiency.
Collaborate with internal teams to resolve issues and implement effective solutions.
Train team members to fully utilize Ad Pushup to optimize their ad layouts, demand, and yield.
Monitor team performance and customer success metrics, providing regular updates to leadership.
Design monitor, and review OKRs for the team to address any gaps observed in process adoption and to achieve organizational goals.
Lead the Ad Ops team in helping publishers understand the product and services.
Line management, career growth mapping for the team, maintaining high motivation levels, and addressing any internal people issues within the team. Conduct regular 1on1 with team members to ensure transparency and align expectations.
Should Have:
Solid understanding of ad servers (DFP/Google Ad Manager) and their configuration.
Strong knowledge of ad networks (Ad Sense, Ad X, HB Partners) and programmatic advertising.
Intermediate understanding of HTML, Java Script, and CSS for troubleshooting ad implementation.
Familiarity with Prebid.js setup and optimization.
Experience with A/B testing methodologies and data analysis.
Deep Knowledge of debugging using Chrome Developer Tools for ad troubleshooting.
Excellent written and verbal communication skills to simplify complex technical issues for clients.
A curious, data-driven approach focused on experimentation and optimization.
Prior basic team management experience is a must.
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