Co-Founder / CMO (Brand Management)

4 days ago

Bangalore, India Z Guard Full time

Who to apply ? People working as Marketing Head Designation: Co-Founder / CMO Job Location: Bangalore About the company: ZGuard- Making innovative and natural home care and repellent products, made with proven ingredients like Lemon Eucalyptus, Citronella, and Lavender, our natural spray defends against mosquitoes without harsh chemicals. Gentle on skin, powerful outdoors Formulated for effectiveness, this spray offers hours of protection in a quick-dry, non-sticky formula that’s ideal for outdoor activities and daily use. Perfect for those who want natural, reliable protection, Nature’s Defense allows you to enjoy the outdoors with confidence, knowing you’re safeguarded by nature’s best Brief About Role: The role entails Brand Development with end to end ownership in building and managing the brand. Experience: 7-10+ years of experience in successfully managing & running brand development. KRA’s: Brand Strategy & Positioning o Define and evolve the brand’s positioning in line with the company’s mission, values, and target audience. o Develop annual and quarterly brand plans with clearly defined objectives, strategies, and success metrics. Campaign Management o Lead the conceptualization, planning, and execution of 360° marketing campaigns (digital, ATL, BTL, in-store). o Collaborate with creative, media, and PR agencies to deliver impactful storytelling. Content & Communication o Oversee brand tone, visual identity, and messaging across platforms (social media, website, packaging, etc.). o Ensure alignment across all internal and external communications. Consumer Insights & Brand Health o Leverage market and consumer insights to refine brand strategies. o Monitor brand performance and health metrics using data tools and customer feedback. Team building and Cross-functional Leadership o Collaborate with product, retail, design, and operations teams to create unified brand experiences. o Be the brand custodian across store formats, merchandise, digital presence, and partnerships. Influencer, PR & Community Building o Build and nurture brand ambassadors, influencer networks, and media relationships. o Drive initiatives that grow the Third Wave Coffee community both online and offline. Who you are: · As Co-Founder, Marketing, you’ll architect and execute our go-to-market strategy, shape our brand identity, and drive customer acquisition and retention. · You’ll be both a strategic thinker and a hands-on builder—comfortable with ambiguity, energized by experimentation, and obsessed with storytelling that converts · Thrive in ambiguity and love wearing multiple hats · Are a natural storyteller with a bias for action and experimentation · Are excited to build something from scratch—with skin in the game Why Join Zguard: Equity & Co-Founder role in a fast-scaling startup The freedom to shape a nature first brand from the ground up Collaborate with an ambitious, mission-driven founding team Creative freedom and strategic ownership Build not just a company — but a movement toward shared ownership

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