Product marketing manager
2 weeks ago
This role connects our product strategy to marketing execution that will drive success for our suite of Life Sciences commercial platforms and applications. You will be responsible for spearheading all B2 B marketing activities for your specific product including battlecard creation, datasheets/flyers, videos, webinars, sales enablement assets, marketing campaigns, point of views, release notes, and case studies.
The ideal candidate will be intellectually curious, hardworking, and passionate about driving market success for innovative products. Attention to detail and an eye for quality are critical to success. The ability to grasp and present our product's value proposition in a way that articulates how we solve our buyers' problems is key to this profile. You will track performance and have the data to prove what is working and what is not.
Responsibilities:
Develop go-to-market plans for the platforms/products you support, including key activities towards retention acquisition of new customers Large and SMB customers.
Collaborate with product management and portfolio marketing teams to develop product positioning and messaging that resonates with our target buyer personas.
Conduct thorough market research to understand and document our buyers' process, including where they obtain information and how they make buying decisions.
Stay informed about the competitive landscape and be an expert on our competition and their positioning.
Brainstorm assets with key stakeholders, demonstrating strong domain and product feature knowledge.
Understand and plan feature releases for products across an integrated product suite.
Assess the effectiveness of marketing programs that support your products on an ongoing basis and report back to the business on required changes.
Understand and support vertical and sales teams, develop objection handling documents, and train them on the problems we solve for our buyers and users.
Skills Needed:
Proven experience as a Product Marketing, Portfolio Marketing, or similar B2 B role
Ability to manage stakeholders in a complex environment with strong communication skills
Aptitude to explain complex topics in a straightforward manner
Solid writing and content development skills
Familiarity with product marketing campaigns and tactics
Experience in market research and competitive analysis
Analytical mindset and strong quantitative skills
Keen eye for detail and creativity while building assets
Excellent interpersonal skills to interact with cross-functional teams
Exceptional ROI-tracking skills, able to prove what is or isn't working
Qualifications:
Bachelor's degree in business or marketing; MBA preferred.
6+ years of product marketing experience with at least 2 years in B2 B product marketing roles
2-3 years of experience in the Life sciences/Pharma/healthcare industry will be preferred
Knowledge of Commercial, Sales, and Marketing functions will be preferred
Prior understanding of Analytics, Data Management tools will be a plus
Experience working with global companies preferred
Ready to Make Your Mark?
If you're excited about the opportunity to drive product marketing for an innovative B2 B analytics firm, we want to hear from you Apply now and embark on a rewarding journey with us.
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