Content Marketing Team Lead

2 weeks ago

Noida, India XTEN-AV Full time

About XTEN-AV: XTEN-AV is a leading SaaS-based platform that is transforming the AV (audiovisual) industry with AI-powered design, automation, and proposal-generation tools. Our mission is to simplify and modernize the way AV professionals design, collaborate, and deliver projects across the globe. With innovation at our core, we are building a fast-paced, growth-driven culture where creativity, ownership, and technology come together. We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building. Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives. - Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content). - Position XTEN-AV as a thought leader in the global AV and SaaS space. Lead social media campaigns and communication for product launches and brand awareness. - Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies. - Manage email marketing campaigns, leveraging current databases and acquiring new audiences. - Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage. - Lead collaborations with influencers to promote the XTEN-AV brand and products. - Content & SEO: - Create and manage a blog on the XTEN-AV website with relevant, high-quality content. - Work with external agencies to optimize SEO for organic traffic growth and visibility. - Ensure content across all platforms aligns with SEO best practices and brand positioning. Identify and explore new avenues for marketing the product globally. - Work closely with sales, product, and leadership teams to align marketing with business objectives. - 5-8 years of proven experience in marketing with at least 3 years in a leadership role. - Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns. - Demonstrated success in leading product launches, email campaigns, and global marketing communications. - Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar. - Experience in SaaS, B2B, or technology industries. - MBA/PGDM in Marketing or related field (preferred but not mandatory). A chance to lead marketing for a global SaaS product in the AV industry. - High ownership, creative freedom, and collaboration with a talented global team. - Competitive compensation with growth and learning opportunities. -

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