Healthcare manager, brand manager

1 week ago

Kolkatta, India SHYAM METALICS AND ENERGY LIMITED Full time

Job description The Personal Brand Manager is responsible for strategically defining, building, and protecting the public image, credibility, and influence of the CMD, specifically managing the duality of his roles as the leader of a major corporation and the President of the Indian Chamber of Commerce (ICC) . This role requires sophisticated communication, political acumen, crisis management, and expert-level content creation across all public platforms, including social media, traditional media, and key speaking engagements. Unified Narrative and Brand Strategy Develop a cohesive personal branding strategy that seamlessly integrates the CMD's corporate vision (e.g., industry expertise, company growth, innovation) with his policy advocacy role as ICC President (e.g., Media Positioning: Proactively position the CMD for high-value media opportunities (interviews, features, op-eds) that utilize the credibility of the ICC title to discuss broader economic and policy issues, simultaneously elevating the profile of the core company. PR Management: Act as the CMD's primary liaison with all media outlets and PR agencies, managing inbound requests and leading proactive outreach. Prepare comprehensive briefing documents for all public appearances, interviews, and internal town halls, including detailed Q&A logs and key message talking points (KMPs) for both corporate and policy contexts. Speechwriting and Content Leadership Thought Leadership Content: Oversee the creation of all long-form content, including op-eds, published articles, LinkedIn Pulse posts, and annual statements , ensuring a high level of intellectual rigor and authoritative voice. Policy Synthesis: Translate complex ICC policy positions and industry white papers into accessible, impactful, and clear language for public consumption. Digital Presence and Social Media Management Social Strategy: Develop and manage the CMD's entire digital footprint, primarily focusing on Instagram, Facebook LinkedIn and X (formerly Twitter) to cultivate a professional, high-engagement following. Content Curation: Manage the daily content flow, balancing authentic personal insights, company news, and policy commentary related to the Indian economy and global trade. Digital Engagement: Strategically monitor and manage comments, replies, and direct messages, ensuring the CMD's online interactions are appropriate, timely, and on-brand. Corporate office (Taratala - Kolkata)

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