Ecommerce/Performance Marketing Manager

7 days ago

Mumbai, India Parag Milk Foods Full time
Parag Milk Foods Ltd. stands tall as a leading entity in the FMCG sector since 1992. The Company has become synonymous with quality and reliability. We offer internationally acknowledged products across 31 countries under renowned brand names such as Gowardhan, Go, Pride of Cows and Avvatar. We take pride in offering a wide array of dairy products that cater to the varied tastes and preferences of consumers, ensuring satisfaction at every sip and bite.
1) Q-Commerce Platform Marketing (Primary Focus):-

Deep-dive into FC-level visibility performance, optimizing by SKU, pack, and city.
Work closely with KAMs and platform POCs to align sales triggers with live supply and PO windows.
Zepto Diwali Utsav, Blinkit Ghee Fest) and stock-push based performance campaigns.
2) E-Commerce Campaign Management (Secondary Focus):-

Plan and execute campaigns around primary sales goals, NPD launches, and MRP transitions.
3) Performance Monitoring & Optimization:-

Own end-to-end dashboards for CPC, CTR, ROAS, SOV, CPA, with daily monitoring.
Continuously test creative assets, targeting strategies, and budgets for real-time optimization.
Share actionable insights with KAMs, brand team, and regional managers on campaign effectiveness.
Analyze impact of spends on offtake movement and supply-led sale spikes.

Allocate budgets monthly by platform, pack priority, and region – ensuring maximum visibility during PO-based push windows.
Ensure tight link between campaign timing and product availability/forecast planning.

Coordinate with Sales/KAM/SCM teams to align visibility windows with stock availability and PO cycles.
Work with the content & brand team to produce asset-ready creatives aligned to platform specs.
Engage external agencies (if any) to deliver high-quality creatives and media execution on time.

Deep understanding of Q-Com and E-Com digital buying models (PLA, Sponsored Ads, AMS, PCA).
Hands-on experience in performance dashboards, bid optimization, budget pacing, GA4, and attribution models.
Category thinking – understands seasonality, pack priorities, and dairy FMCG urgency.
Strong cross-functional coordination with brand, SCM, and sales teams.

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