Lead product analyst

About Wishlink Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media . Team and Investors Wishlink was founded by 3 friends from college, Chandan , Shaurya , and Divyansh , with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did) We are based out of Gurugram. We have recently raised a series A round of $7 M, led by Fundamentum & Elevation Capital . Why Join Us? Exciting Problem The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on e Commerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way. Immense Scale In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months. Stellar Team Wishlink is all about its people . Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun Growth Opportunity We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 300cr. We are working with over 50,000 content creators and 250+ brands and e Commerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled e Commerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey. What Would You Be Doing? As Product Analytics Lead, you will: a. Define and own the product metrics framework (activation, engagement, retention, monetization, creator success, etc.) and ensure consistency across teams. b. Lead and mentor the product analytics team (currently 3 analysts) – build career paths, set best practices, and elevate the craft of analytics at Wishlink. c. Partner with Product Managers and Leadership to define hypotheses, design experiments, and synthesize insights into strategic recommendations. d. Standardize experimentation practices : A/B test design, statistical validity, and company-wide learnings. e. Scale self-serve analytics : Work with Data Engineering to improve tracking, event logging, and dashboarding, reducing repetitive ad-hoc analysis. f. Drive cross-POD insights : Connect dots across multiple squads to highlight trade-offs, uncover hidden patterns, and provide a unified view of product health. g. Be a thought partner to leadership : Contribute to OKR setting, board decks, and investor discussions with a data-driven narrative of our product trajectory. What Are We Looking For? 4+ years of experience in product analytics, data science, or related roles in consumer tech Strong hands-on ability in SQL, data visualization, and product event instrumentation. Deep knowledge of experimentation and statistical methods (A/B testing, cohort analysis, causal inference). Proven ability to mentor analysts and establish scalable processes for analytics. Strong product intuition – able to challenge PMs and leaders with data-informed hypotheses and insights. Excellent communication skills – able to tell compelling stories with data for both technical and non-technical audiences. Bonus: Experience in content, social, or commerce startups. Perks and Benefits We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees. Competitive Salary, Generous ESOPs, and Relocation Bonus Learning & Development Programs with a Dedicated Budget Company sponsored newsletters and books Chat GPT Subscription Regular Team Outings Discounted Health Plans & Gym Memberships Industry insights on growing your social media if you are a (aspiring) creator Experience Wishlink Explore our Creator App: i OS | Android Explore our Shopping App: i OS | Android Team Shaurya Gupta - Founder & CEO Divyansh Ameta - Founder & COO Chandan Yadav - Founder & CTO