ON PURPOSE | Public Relations Specialist
1 week ago
Note:
For any queries, please reach out to us on +91 9599914516.
How to apply? Please do so via LinkedIn or email us directly on
ABOUT THE ROLE
Position: Public Relations Specialist
Place: Delhi
About us
Founded in 2017, ON PURPOSE exists to use the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.
The Culture We Proudly Offer
More than words, ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like ‘6 days of paid leave for all menstruating employees’; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of ‘D&I Ke Gunde’ who are trained to help us challenge our biases and create a more inclusive workplace. Don’t just take our word for it - in 2022, ON PURPOSE won ‘Best Culture of the Year’, ‘Best Diversity and Inclusion Champion of the Year’ and Best ‘PR Team of the Year’ at Campaign India’s PR Awards. We’ve only just begun and would love to have you part of our growing tribe of people committed to social change.
Your Roles and Responsibilities
Manage day to day client servicing tasks, be responsive to client needs and execute PR plans and extend support to your team members
Take ownership of following and delivering on all standard operating procedures (daily and weekly coverage reports, month-end reports, event reports, MOM, WIP etc.), while strictly adhering to the timelines
Prepare and distribute press releases in media and follow-up for coverage
Address inquiries from the media and other external parties to generate visibility for clients
Track media coverage, and follow industry trends
Develop and nurture relationships with relevant media; day-to-day contact with the media to pitch stories and generate coverage
Proactively identify opportunities for clients on their own
Take a brief from a client, assess and recommend media opportunities
Track media movements, event participation and speaker opportunities for clients
Be able to advise clients and the team on the latest trends in media
Prepare first draft of pitch notes, opinion articles, press releases, case studies, quotes, reports, etc. in a timely manner
Handle press conferences, media invites, attendance, and follow-ups
Collate and report media coverage, monthly reports and coverage dossiers to the client along with analysis and recommendations on next steps
Be able to put together research and ideas for proposals and pitches
How We’d Expect You To Split Your Time
Very thoughtfully, but here’s an indicative split as a guide:
Media Relations: 50%
Client Relationship Management: 40%
New Business Development: 10%
What You’ll Need (must haves for the role)
5 years’ relevant work experience in sectors like renewable energy, climate tech, climate change and environment, sustainability and impact investing
Proficiency in drafting all communication formats like articles, press releases, pitch documents, monthly reports and coverage dossiers
Experience of successfully managing client events (press conferences, media briefings , interactions and follow-ups at national and regional level)
Excellent communication skills in English both oral and written
What Would Be Nice to Have
Master’s degree in Journalism/ Mass Communications/ Public Affairs/ Public Relations
Experience managing large account portfolios
Ability to integrate media relations into PR plans
Freshly brewed coffee-making skills. But don't worry; we won't judge you for it.
What You Can Expect From Us
A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
An investment in growth and learning: We’re bringing the best of communication techniques to solve some of India’s most troubling social issues. You’ll learn and grow with us.
A space to make your own: if you have the talent, ambition and willingness to learn, you’ll most definitely find your own space in communications that you can own and hone.
ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.
Industry Recognition
Agency of the Year, Mid-Sized, ET Kaleido Awards, 2024
Fastest Growing Consultancy in India - Provoke Media, 2023
Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2023
Mid-Size Agency of the Year - Agency Reporter, 2022
Best Culture of the Year - Campaign India, 2022
Best Diversity & Inclusion of the Year - Campaign India, 2022
PR Team of the Year - Campaign India, 2022, 2021, 2020 & 2019
Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
Diversity Campaign Winner - Women Leading Change, Campaign India 2022
Best Organisation for Women's Empowerment - Women Achievers Summit, 2022 & 2021
Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018
Social Media Handles:
Website: folks may share their resume on
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