Ostello | Performance Marketing Specialist | delhi

2 days ago

delhi, India Ostello Full time
Job Title: Performance Marketing Specialist
Location: Jangpura Extension New Delhi
Company: Ostello
Employment Type: Full-Time
Goal: Lead Generations
About Us:
Ostello is an all-in-one marketplace designed to connect students and institutes across various domains. Whether you’re a student looking to enhance your skills in areas like NEET, JEE, UPSC, Spoken English, or Data Science, or an institute seeking to expand your reach or need a robust platform to manage and promote your courses, Ostello has you covered. With AI driven recommendations, we make learning and teaching easier, helping you grow and succeed.
Role Overview:
As a Performance Marketing Executive, you will be responsible for developing and executing data-driven strategies that drive user acquisition, optimize marketing spend, and increase revenue through paid channels. You will own end-to-end execution of campaigns across Google, Meta, and other platforms while continuously experimenting to enhance performance. Your primary goal will be to achieve scalable and cost-effective growth for our apps, leveraging creativity, data analytics, and cross-functional collaboration.
Key Responsibilities:
• Develop and execute performance marketing strategies across key paid channels (Google Ads, Facebook, Instagram WhatsApp, YouTube, etc.) to drive app installs, engagement, and revenue growth.
• Manage and optimize advertising budgets, ensuring efficient allocation to achieve high ROI and meet performance targets (CPA, ROAS, CAC).
• Experiment with new ad platforms and growth channels such as DSPs, programmatic ads, influencer partnerships, and affiliate marketing.
• Collaborate with cross-functional teams including creative, product, and analytics to craft high-performing ad creatives, landing pages, and campaign flows.
• Leverage data and analytics tools (Google Analytics, Appsflyer, Adjust, etc.) to track, analyse, and report on campaign performance, providing actionable insights to optimize campaigns.
• Drive A/B testing for creatives, messaging, landing pages, and user flows to continuously enhance conversion rates and lower acquisition costs.
• Own the ASO (App Store Optimization) strategy, improving app visibility and conversion in app stores (Google Play and Apple App Store).
• Monitor and analyse competitor performance and market trends to identify growth opportunities.
• Work closely with business and product teams to align growth marketing efforts with overall company objectives and KPIs.
What we’re looking for:
• 3+ years of experience in performance marketing, with a strong focus on paid user acquisition for apps or digital products.
• Hands-on experience managing paid campaigns across Google Ads, Meta (Facebook/Instagram), and other major PPC platforms.
• Proven ability to drive growth and hit performance benchmarks (CPA, ROAS, CAC) while managing significant marketing budgets.
• Strong analytical skills, with experience using data visualization and reporting tools (Google Analytics, Looker Studio, Tableau, or similar).
• Experience in running A/B tests and experimentation frameworks to optimize conversion rates and ad effectiveness. • Solid understanding of bidding strategies, ad formats, and targeting options across major PPC platforms.
• Knowledge of SEO/ASO principles and how to improve app store rankings.
• Strong communication and project management skills, with the ability to work collaboratively across teams.
• Highly data-driven with an analytical mind-set, capable of making decisions based on key metrics and trends.
Preferred Qualification:
• Previous experience working in high-growth tech start-ups or with consumer-facing apps. • Experience with subscription-based business models or SaaS marketing.
• Familiarity with creative tools such as Figma, Miro, and marketing automation platforms.
• Knowledge of SQL or strong data manipulation/visualization skills would be an advantage.
Benefits:
• Competitive salary with performance-based bonuses.
• Opportunity to work in a dynamic, fast-paced environment with room for personal and professional growth.
• Flexibility to work remotely or in a hybrid model.
• Cross-functional exposure, working closely with product, creative, and analytics teams.
• Be part of a company at the forefront of app innovation, contributing to significant revenue growth

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