Infosys Finacle | Product Marketing Specialist

3 days ago

bangalore, India Infosys Finacle Full time
Role Purpose
Drive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformation
Internal enablement by empowering go-to-market teams to narrate the latest transformation stories
Scaling demand generation success by collaborating with the field marketing team to design impactful campaigns
Improving win rates by enabling better messaging and demo experiences and collaborating with the bid team on strategic deals
Responsibilities
Analyze market trends, customer requirements, along with Finacle product offerings and roadmap to craft a unique and compelling value proposition for select Finacle solutions
Collaborate closely with product management, field marketing, and sales team to develop content assets required across the funnel stage
Develop product marketing-owned content assets such as brochures, factsheets, white papers, videos, social and web content, among others
Gain insights into customer use of Finacle offerings and buyer personas at the target client segments. Collaborate with customer executives, Finacle delivery, and customer advocacy team to develop insightful customer stories and testimonials
Support the business strategy of penetration across chosen client segments. Work with the regional marketing team to design and execute multi-channel campaigns to maximize market coverage, impact, and outcomes
Develop and use competitive intelligence to develop counter-strategies to neutralize competitive influence on the customer’s buying decisions
Design and develop thought leadership programs to enhance brand visibility
Collaborate with the product management team to influence product roadmap to enhance the market success
Design and produce engaging solution experiences. This involves translating business value propositions into immersive use cases, storyboards, and solution showcases.
Work with the analyst relations team to execute a robust engagement program to achieve better mindshare and appropriate ratings.
Knowledge and Skills Required
Sound understanding of the banking industry
Experience in B2B Marketing for software products
Understanding of product marketing frameworks, techniques, and best practices
Ability to build strategic perspective and influence at senior level
High-impact communication across multiple formats
Role Specification
Designation: Senior Member / Specialist—Product Marketing
Base location: Bangalore, India
Seniority Level: Mid managerial role
Industry: Banking Information Technology and Services
Employment Type: Full-time

  • Infosys Finacle | Field Marketing Specialist

    3 days ago

    bangalore, India Infosys Finacle Full time

    Field Marketing Member – South Asia, Infosys FinacleAbout Infosys FinacleFinacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks...

  • Infosys Finacle | Field Marketing Specialist

    3 weeks ago

    bangalore, India Infosys Finacle Full time

    Field Marketing Member – South Asia, Infosys FinacleAbout Infosys FinacleFinacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks...

  • Infosys Finacle | Product Marketing | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    Product Marketing – Infosys FinacleRole SpecificationDesignation: Senior Member / Specialist – Product MarketingBase location: Bangalore, IndiaSeniority Level: Mid managerial roleIndustry: Banking Information Technology and ServicesEmployment Type: Full-timeRole PurposeDrive brand awareness and differentiation by creating inspiring stories and...

  • Infosys Finacle | Product Marketing | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    Product Marketing – Infosys Finacle Role Specification Designation: Senior Member / Specialist – Product Marketing Base location: Bangalore, India Seniority Level: Mid managerial role Industry: Banking Information Technology and Services Employment Type: Full-time Role Purpose Drive brand awareness and differentiation by creating inspiring stories...

  • Infosys Finacle | Product Marketing | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    Product Marketing – Infosys Finacle Role Specification Designation: Senior Member / Specialist – Product Marketing Base location: Bangalore, India Seniority Level: Mid managerial role Industry: Banking Information Technology and Services Employment Type: Full-time Role Purpose Drive brand awareness and differentiation by creating inspiring stories...

  • Infosys Finacle | Field Marketing | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    Field Marketing Member – South Asia, Infosys Finacle About Infosys Finacle Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help...

  • Infosys Finacle | Product Marketing Specialist

    3 weeks ago

    bangalore, India Infosys Finacle Full time

    Role PurposeDrive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformationInternal enablement by empowering go-to-market teams to narrate the latest transformation storiesScaling demand generation success by collaborating with the field marketing team to design impactful...

  • Infosys Finacle | Payments

    3 days ago

    bangalore, India Infosys Finacle Full time

    Associate/Consultant: Product Management—PaymentsAbout Infosys FinacleFinacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks...

  • Infosys Finacle | Payments

    3 days ago

    bangalore, India Infosys Finacle Full time

    Associate/Consultant: Product Management—Payments About Infosys Finacle Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help...

  • Infosys Finacle | Payments

    3 days ago

    bangalore, India Infosys Finacle Full time

    Associate/Consultant: Product Management—Payments About Infosys Finacle Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help...

  • Infosys Finacle | Product Marketing Specialist | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    Role Purpose Drive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformation Internal enablement by empowering go-to-market teams to narrate the latest transformation stories Scaling demand generation success by collaborating with the field marketing team to design impactful campaigns...

  • Infosys Finacle | Product Marketing Specialist | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    Role Purpose Drive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformation Internal enablement by empowering go-to-market teams to narrate the latest transformation stories Scaling demand generation success by collaborating with the field marketing team to design impactful campaigns...

  • Infosys Finacle | Product Marketing Specialist | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    Role PurposeDrive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformationInternal enablement by empowering go-to-market teams to narrate the latest transformation storiesScaling demand generation success by collaborating with the field marketing team to design impactful...

  • Infosys Finacle | Lead- Product Security | bangalore

    2 months ago

    bangalore, India Infosys Finacle Full time

    About the Company Infosys Finacle ( EdgeVerve is a product subsidiary of Infosys, a global leader in next-generation digital services and consulting. We're the force behind Finacle, the industry-leading platform for digital banking solutions trusted by financial institutions in over 84 countries. As part of the EdgeVerve brand, we focus on developing and...

  • Product marketing

    2 months ago

    Bangalore, India Infosys Finacle Full time

    Product Marketing – Infosys Finacle Role Specification Designation: Senior Member / Specialist – Product Marketing Base location: Bangalore, India Seniority Level: Mid managerial role Industry: Banking Information Technology and Services Employment Type: Full-time Role Purpose Drive brand awareness and differentiation by creating...

  • Product Marketing

    2 months ago

    bangalore, India Infosys Finacle Full time

    Product Marketing – Infosys Finacle Role Specification Designation: Senior Member / Specialist – Product Marketing Base location: Bangalore, India Seniority Level: Mid managerial role Industry: Banking Information Technology and Services Employment Type: Full-time Role Purpose Drive brand awareness and differentiation by creating inspiring stories and...

  • Field marketing specialist

    2 weeks ago

    Bangalore, India Infosys Finacle Full time

    Field Marketing Member – South Asia, Infosys Finacle About Infosys Finacle Finacle is an industry leader in digital banking solutions. We are a unit of Edge Verve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and Saa S services...

  • Product Marketing

    2 months ago

    bangalore, India Infosys Finacle Full time

    Product Marketing – Infosys FinacleRole SpecificationDesignation: Senior Member / Specialist – Product MarketingBase location: Bangalore, IndiaSeniority Level: Mid managerial roleIndustry: Banking Information Technology and ServicesEmployment Type: Full-timeRole PurposeDrive brand awareness and differentiation by creating inspiring stories and...

  • Field Marketing Specialist

    3 weeks ago

    Bangalore, India Infosys Finacle Full time

    Field Marketing Member – South Asia, Infosys Finacle About Infosys Finacle Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services...

  • Product Marketing

    2 months ago

    Bangalore Urban, India Infosys Finacle Full time

    Product Marketing – Infosys FinacleRole SpecificationDesignation: Senior Member / Specialist – Product MarketingBase location: Bangalore, IndiaSeniority Level: Mid managerial roleIndustry: Banking Information Technology and ServicesEmployment Type: Full-timeRole PurposeDrive brand awareness and differentiation by creating inspiring stories and...